Viewing signals and the household graph
PeerLogix provides streaming viewership data and a household identity graph for advertising, measurement, content intelligence and research.
PeerLogix provides household-level streaming viewership data covering 200,000+ titles, 19 streaming services and 210 U.S. DMAs. Viewing signals come from opted-in users of authorized media-center, media-player and TV/movie tracking applications and capture streaming playback, logged viewing and watchlist interest. The dataset is independently audited and scrubbed of sensitive categories.
PeerLogix owns and maintains its household graph. Experian and 5x5 Data supply identity linkages alongside PeerLogix-owned signals and publisher contributions.
How the business developed
In 2017, Neustar helped connect household viewing activity to browser cookies and mobile advertising identifiers. Narrative provided a marketplace for selling PeerLogix data and a source of identity linkage inputs. LiveRamp supplied onboarding and distribution channels.
During 2018, PeerLogix expanded its graph with licensed identity linkages and publisher contributions from Pluto TV and other streaming publishers. FourthWall and TiVo connected linear viewing data with streaming audiences.
The same period brought content-procurement and recommendation licensing, product-placement analysis with Concave, and investment-data distribution through Eagle Alpha. Later relationships with Nexxen, Carbon Arc and ReelRecs illustrate further applications in advertising, research and recommendation. The partner profiles explain each company’s role.
How our sources evolved
Does PeerLogix collect torrent or peer-to-peer data?
No. PeerLogix collected peer-to-peer data from 2014 to Q4 2019 and retired that source entirely. Company press releases and SEC filings from 2015 and 2016, including the September 2015 brochure, describe that earlier method. Today, PeerLogix collects streaming consumption, reported viewing and watchlist interest from opted-in users of authorized media-center, media-player and TV/movie tracking applications. No P2P-derived records remain in datasets PeerLogix provides to commercial partners, including historical datasets.
Where do current viewing signals come from?
Current viewing sources include authorized media-center and media-player applications, along with TV and movie tracking apps, within an opted-in panel. Streaming consumption, reported viewing and watchlist interest are distinct signals. The household graph combines these viewing signals with licensed identity data and publisher inputs.
Detailed company history text reference · Current methodology · Data and audiences