01 / THE PROCESS
Observe
Measure OTT viewing activity to understand what households watch.
Household-level signalsOur approach
Give every signal
the context it deserves.
A viewing measure becomes useful when you understand what it represents. PeerLogix connects observations to content context, analytical methods, and the question your team needs to answer.
02 / THE PROCESS
Catalog
Resolve activity to titles, episodes, platforms, and content attributes.
200,000+ titles03 / THE PROCESS
Enrich
Add history, geography, and context to reveal useful patterns.
Demand → intelligence04 / THE PROCESS
Deliver
Put the evidence into your data, audience, or AI workflow.
Data · audiences · MCP200,000+Titles in the catalog
70M+Households observed over time
210U.S. designated market areas
10+ yearsCompany viewing history
01 / VIEWING EVIDENCE
Observe the activity.
PeerLogix collects streaming-viewing signals through its proprietary observation technology. Those observations form the panel evidence used in our analyses.
02 / CONTENT CONTEXT
Connect it to the title.
Title identity, series and episode metadata, platform context, and audience patterns help turn the raw evidence into a useful analytical view.
03 / BUSINESS ANALYSIS
Work through the question.
Combine that evidence with supported sources, models, and supplied client inputs to examine a decision and its assumptions.
Read the result in context
Observed. Modeled.
Clearly understood.
Observed panel households describe activity in a stated population and window. National estimates and economic scenarios use analytical methods and assumptions to answer a different question.
A useful analysis keeps that distinction visible, alongside the source date, geography, and units. It gives your team the context to evaluate the conclusion.
Built over time
A decade
inside streaming.
Founded in 2014, PeerLogix has built its business around proprietary streaming observation and content intelligence. Our U.S. patents cover the underlying observation technology.
For a specific engagement, we’ll work through the relevant metrics, coverage, history, and delivery with your team.
Start a conversation
Bring us your next
streaming question.
We’ll show you what the data can add to your decision.