Viewing insights in research workflows
PeerLogix and Carbon Arc announced a partnership to expand access to consumption-based consumer insights. PeerLogix supplied viewing information; Carbon Arc contributed technology and delivery capabilities to make that information easier to use within enterprise workflows.
The commercial relationship
Carbon Arc licenses PeerLogix data for institutional investment research and other alternative-data applications. Researchers use viewing patterns to examine content engagement and shifts in the streaming market.
Carbon Arc brings PeerLogix viewing insights into enterprise research workflows, helping decision-makers use the data in their analysis.
Continuity with earlier research uses
PeerLogix had announced an investment-data distribution relationship with Eagle Alpha in 2018. Carbon Arc expanded the delivery of viewing intelligence for research and business decisions. Investment research is an established use of PeerLogix data.