Linear audiences connected to streaming
TiVo contributed set-top-box and viewing data and used PeerLogix’s household graph to extend its audiences into streaming advertising environments. The working relationship combined linear television signals with the household and device connections maintained by PeerLogix.
What each company contributed
TiVo brought linear viewing information. PeerLogix supplied the graph connections that helped make those audiences usable across connected-TV and other streaming environments. TiVo supplied viewing data and used the graph’s household connections to reach streaming audiences.
PeerLogix connected TiVo’s television audiences to connected-TV and other streaming advertising environments.
Place in PeerLogix’s development
TiVo used PeerLogix’s graph to extend the reach of its own television data. PeerLogix’s work with FourthWall similarly connected linear and streaming audiences at the household level.