A combined household view
FourthWall Media and PeerLogix announced a dataset combining linear television and streaming viewing at the household level. FourthWall contributed cable set-top-box viewing data; PeerLogix contributed streaming viewing data and household graph capabilities.
The combined dataset covered approximately 25 million North American homes in 2018.
The working relationship
FourthWall’s linear viewing data contributed to the graph. FourthWall also used PeerLogix’s household connections to extend its linear audiences into streaming advertising environments. FourthWall supplied viewing data and used PeerLogix’s graph to activate audiences across screens.
The collaboration supported audience analysis, digital targeting and campaign measurement through FourthWall’s Reveal analytics platform and data management platforms.
Why the relationship matters
PeerLogix connected FourthWall’s television audiences with streaming advertising opportunities. Combining linear and streaming observations also broadened the viewing context available for household analysis.