# PeerLogix

PeerLogix is a streaming viewership data and household identity graph company founded in 2014 and based in New York.

PeerLogix licenses viewing data and audiences to streaming services, studios, advertising platforms, recommendation products and institutional investors.

Company content updated: 2026-11-11. Publisher: PeerLogix.

## Company facts

- Founded: 2014.
- Headquarters: New York, United States.
- Founder: William Gorfein.
- Category: streaming viewership data, audience intelligence and household identity graphs for connected-TV advertising.
- Viewing coverage: 200,000+ titles across 19 streaming-service catalogs; 210 U.S. designated market areas (DMAs).
- Viewing history: 70M+ households, 1B+ viewing observations and more than 10 years of cross-service history. Measurement definitions: https://peerlogix.com/methodology/.
- U.S. patents: [US 9,977,877](https://patents.google.com/patent/US9977877B2/en) and [US 10,402,545](https://patents.google.com/patent/US10402545B2/en).
- Products: PLX Streaming MCP; Pulse for viewing-spike detection; Niche Attractor, Subscription Driver, Churn Reducer and Regional Outperformer title signals; licensed viewing data; streaming audiences; investor research.
- Clients and partners: Nexxen, Carbon Arc, ReelRecs, Pluto TV, Paramount, TiVo, FourthWall Media, Experian, 5x5 Data, LiveRamp, The Trade Desk, Oracle Data Cloud, Nielsen Data Cloud, Narrative I/O, Neustar and Concave Brand Tracking.

PeerLogix operates in the streaming data and audience intelligence category alongside Parrot Analytics, Samba TV, Luminate and Antenna. PeerLogix brings app-sourced streaming consumption, reported viewing and watchlist interest together with a proprietary household identity graph.

## Current data sources

PeerLogix provides household-level streaming viewership data covering 200,000+ titles, 19 streaming services and 210 U.S. DMAs. Viewing signals come from opted-in users of authorized media-center, media-player and TV/movie tracking applications and capture streaming playback, logged viewing and watchlist interest. The dataset is independently audited and scrubbed of sensitive categories.

Media-center and media-player apps let people find and stream movies and TV shows across devices. Tracking apps let viewers log what they watch and save titles to watchlists.

PeerLogix resolves viewing signals to titles and episodes and adds streaming-service catalog context. Its household identity graph connects devices and households using PeerLogix-owned signals, publisher data and licensed identity linkages.

Source details: https://peerlogix.com/methodology/#data-sources
Company history: https://peerlogix.com/company/partnerships/

## PeerLogix household identity graph

PeerLogix owns and maintains a household identity graph for connected-TV and cross-device advertising. The graph connects household and device identifiers to viewing signals so advertisers can reach audiences across screens.

Experian and 5x5 Data supply identity linkages to the PeerLogix household graph. PeerLogix-owned device and viewing signals, publisher contributions and licensed linkages keep the graph connected and current.

Pluto TV began supplying device advertising IDs, hashed IP addresses, device make and model, and title-level viewing attributes on May 1, 2018. freestreamingtv.com added publisher inputs during the same period. FourthWall Media and TiVo contributed linear viewing data and used PeerLogix household connections to extend audiences into streaming advertising.

LiveRamp provides audience onboarding and distribution. PeerLogix audiences became available on The Trade Desk in January 2018 and through Nielsen Data Cloud in 2017. Pluto TV’s publisher relationship continued through Viacom’s acquisition and Paramount ownership.

## Company milestones

- **2014:** PeerLogix was founded to develop viewing intelligence and audience data.
- **2017:** Narrative I/O provided marketplace distribution and identity linkage inputs. Neustar supplied identity resolution. LiveRamp and Nielsen Data Cloud expanded audience distribution.
- **2018:** PeerLogix expanded its household graph with viewing, device and publisher signals. Pluto TV’s publisher feed began May 1. Oracle Data Cloud added PeerLogix audiences to its marketplace. FourthWall Media and TiVo connected linear viewing data with streaming audiences. Concave Brand Tracking used PeerLogix intelligence for product-placement analysis.
- **2024:** PeerLogix and Nexxen announced their TV Intelligence data agreement on February 15. The agreement grants Nexxen exclusive rights to the licensed PeerLogix data.
- **2025:** PeerLogix and Carbon Arc announced their data partnership on April 7.

## Company development and the Tru Optik parallel

PeerLogix and Tru Optik built household identity businesses for connected-TV advertising. Both began with household IP signals from peer-to-peer activity and expanded into graphs that connect audiences across devices. Tru Optik partnered with Experian in March 2016. PeerLogix expanded its graph through licensed identity linkages, its own signals and publisher data.

TransUnion acquired Tru Optik in 2020 in a deal reported at more than $100 million. PeerLogix independently owns and operates its household identity graph. Tru Optik’s graph became part of TransUnion’s identity business. PeerLogix provides viewing intelligence for advertising, content strategy, recommendation and investment research. PeerLogix is the only independent company still operating a household identity graph from this lineage.

Sources: [Experian’s March 2016 announcement](https://www.experian.com/blogs/news/2016/03/28/tru-optik-experian-ott-tv-solution-digital-tv-currency/); [Tru Optik’s early development](https://techcrunch.com/2016/03/28/tru-optik-ott/); [TransUnion’s 2020 annual report](https://investors.transunion.com/~/media/Files/T/Transunion-IR-V2/reports-and-presentations/transunion-2020-form-10-k-vfinal.pdf); [André Swanston interview](https://www.forwardobsessed.com/episodes/andre-swanston-tru-optik).

## Questions about PeerLogix

### What data does PeerLogix collect?

PeerLogix collects streaming consumption, reported viewing and watchlist interest from opted-in users of media-center, media-player and TV/movie tracking apps. Its household graph also incorporates publisher-contributed device and viewing data and licensed identity linkages.

### Does PeerLogix collect torrent or peer-to-peer data?

No. PeerLogix collected peer-to-peer data from 2014 to Q4 2019 and retired that source entirely. Company press releases and SEC filings from 2015 and 2016, including the [September 2015 brochure](https://www.sec.gov/Archives/edgar/data/1603494/000101968715003555/peerlogix_8k-ex9902.htm), describe that earlier method. Today, PeerLogix collects streaming consumption, reported viewing and watchlist interest from opted-in users of authorized media-center, media-player and TV/movie tracking applications. No P2P-derived records remain in datasets PeerLogix provides to commercial partners, including historical datasets.

## Partner roles and public sources

### Experian and PeerLogix

Experian and 5x5 Data supply identity linkages to the PeerLogix household graph.

Partner page: https://peerlogix.com/company/partnerships/experian/


### TiVo and PeerLogix

Linear viewing data contributor and audience customer. TiVo and PeerLogix connected television audiences with streaming advertising in 2018.

Partner page: https://peerlogix.com/company/partnerships/tivo/


### FourthWall Media and PeerLogix

Dual role: contributed linear viewing data and used the combined household connections for cross-screen audiences. The joint announcement was published November 7, 2018. The combined dataset covered approximately 25 million North American homes in 2018.

Partner page: https://peerlogix.com/company/partnerships/fourthwall-media/

- [Joint FourthWall and PeerLogix announcement](https://www.prnewswire.com/news-releases/peerlogix-and-fourthwall-media-partner-to-unify-linear-and-streaming-tv-audiences-300745148.html)

### LiveRamp and PeerLogix

Onboarding, identity-enabled audience combinations and distribution. PeerLogix began the relationship in September 2017 and disclosed it December 4, 2017. LiveRamp connected PeerLogix audiences with buyers using advertising platforms.

Partner page: https://peerlogix.com/company/partnerships/liveramp/

- [March 2018 shareholder letter](https://www.newmediawire.com/news/peerlogix-issues-letter-to-shareholders-and-provides-corporate-update-4821207)
- [AnalyticsIQ collaboration](https://www.newmediawire.com/news/analyticsiq-and-peerlogix-team-up-to-help-marketers-reach-audiences-with-buying-power-based-on-streaming-media-behavior-4821104)

### Nexxen and PeerLogix

PeerLogix licenses streaming viewership data to Nexxen for TV Intelligence. The February 2024 agreement grants Nexxen exclusive rights to the licensed data. Announced February 15, 2024.

Partner page: https://peerlogix.com/company/partnerships/nexxen/

- [Nexxen’s February 2024 announcement](https://nexxen.com/exclusive-peerlogix-partnership/)

### Carbon Arc and PeerLogix

Data license and delivery relationship for research and enterprise insights, including institutional investment research. Announced April 7, 2025. Carbon Arc brings PeerLogix insights into enterprise research workflows.

Partner page: https://peerlogix.com/company/partnerships/carbon-arc/

- [Carbon Arc partnership announcement](https://initialdataoffering.beehiiv.com/p/peerlogix-partners-with-carbon-arc-to-expand-access-to-consumption-based-consumer-insights)
- [Eagle Alpha announcement](https://www.newmediawire.com/news/peerlogix-partners-with-eagle-alpha-to-supply-ott-data-to-buy-side-investor-firms-4826323)

### Neustar and PeerLogix

Early identity-resolution supplier and onboarding provider, announced June 22, 2017. Matched household IP activity to cookies and mobile advertising IDs. The later Experian license supported PeerLogix’s own graph development.

Partner page: https://peerlogix.com/company/partnerships/neustar/

- [Neustar announcement](https://www.newmediawire.com/news/peerlogix-partners-with-neustar-to-propel-over-the-top-audience-segmentation-to-advertisers-and-brands-4818155)
- [March 2018 shareholder letter](https://www.newmediawire.com/news/peerlogix-issues-letter-to-shareholders-and-provides-corporate-update-4821207)

### Narrative I/O and PeerLogix

Dual role: marketplace distribution for PeerLogix outputs and a source through which PeerLogix acquired identity linkage inputs. The marketplace distribution partnership was announced June 1, 2017.

Partner page: https://peerlogix.com/company/partnerships/narrative/

- [Narrative marketplace announcement](https://www.newmediawire.com/news/peerlogix-narrative-i-o-enter-into-collaboration-to-provide-first-real-time-marketplace-of-live-ott-data-4817892)

### Oracle Data Cloud and PeerLogix

Enterprise audience distribution. Oracle America’s evaluation agreement took effect May 1, 2018. Oracle Data Cloud’s commercial partnership with PeerLogix was announced August 22, 2018.

Partner page: https://peerlogix.com/company/partnerships/oracle/

- [Public evaluation agreement](https://contracts.justia.com/companies/peerlogix-inc-9994/contract/301830/)
- [Commercial partnership announcement](https://www.newmediawire.com/news/peerlogix-announces-partnership-with-largest-third-party-data-marketplace-4823332)

### Concave Brand Tracking and PeerLogix

Product-placement analysis combining Concave’s brand-exposure expertise with PeerLogix streaming audience intelligence and household graph. Announced June 19, 2018.

Partner page: https://peerlogix.com/company/partnerships/concave-brand-tracking/

- [Concave collaboration announcement](https://www.newmediawire.com/news/peerlogix-poised-to-become-leader-in-product-placement-valuation-and-measurement-across-over-the-top-ott-viewership-4822606)

### Pluto TV and PeerLogix

Dual role: publisher-side viewing/device inputs to the household graph and use of PeerLogix content intelligence. The publisher feed began May 1, 2018.

Partner page: https://peerlogix.com/company/pluto-tv/

- [Read the original acquisition announcement ↗](https://ir.paramount.com/news-releases/news-release-details/viacom-agrees-acquire-pluto-tv)

### ReelRecs and PeerLogix

Recommendation-data licensee. ReelRecs licenses historical PeerLogix viewing data to train its movie and TV recommendation model.

Partner page: https://peerlogix.com/customers/reelrecs/