Bringing audiences into buying platforms
LiveRamp provided an onboarding and distribution route for PeerLogix audiences. LiveRamp delivered PeerLogix’s viewing-based audiences into advertising platforms and data marketplaces.
PeerLogix disclosed the relationship in its quarterly filing in December 2017. LiveRamp connected complementary data partners and made PeerLogix audiences accessible to buyers.
Combining complementary data
LiveRamp’s Data Innovators program supported collaborations with AnalyticsIQ and 180byTwo. Those companies combined their attributes with PeerLogix viewing information to create joint audience products. LiveRamp supplied identity and distribution capabilities within those collaborations.
Through LiveRamp, buyers using The Trade Desk gained access to PeerLogix audiences.
Role in the broader graph business
LiveRamp helped connect PeerLogix’s audience products to established buying workflows. PeerLogix developed and maintained its own household graph while using outside distribution channels to make its outputs available across the advertising ecosystem.