Identity linkages for the household graph
PeerLogix licensed Experian’s identity graph in 2018 and built its own household graph on it.
How PeerLogix developed the graph
PeerLogix expanded the graph through its own signals, publisher relationships and licensed inputs. The graph is now predominantly built from PeerLogix-owned signals.
PeerLogix owns and maintains its household graph. Experian and 5x5 Data provide identity linkages that improve coverage and freshness.
Experian’s role in the business
Experian supplied the identity data PeerLogix used to connect households and devices for advertising.