A marketplace for PeerLogix data
Narrative’s marketplace made PeerLogix viewing data available for buyers to discover, license and use. The partnership was announced in June 2017.
A second role in building the graph
PeerLogix acquired identity linkage data through Narrative to expand the connections between household and device identifiers in its graph.
Why both roles matter
Narrative helped PeerLogix reach data buyers and acquire the identity links behind its audience products. It formed part of the company’s broader effort to develop a graph using multiple complementary inputs.