Understanding product exposure in streaming
Concave Brand Tracking and PeerLogix collaborated to estimate additional product-placement exposure from streaming audiences. Concave analyzed brands appearing in entertainment content. PeerLogix contributed streaming viewing intelligence to help assess the audience receiving that exposure.
How the work used PeerLogix data
Concave used PeerLogix’s combined household graph, including viewing signals and partner-contributed data.
The companies analyzed leading 2017 films to estimate the additional product-placement value delivered by streaming audiences. They announced the work in June 2018 and followed it with entertainment and product-placement rankings.
A wider use for viewing intelligence
The collaboration extended PeerLogix’s viewing intelligence into product-placement measurement. Viewing evidence helped put the value of brands appearing within films into context, supporting discussions about content economics and exposure.
The collaboration used PeerLogix’s combined household graph to connect streaming audiences with brand exposure.