About PeerLogix
Since 2014, PeerLogix has helped teams understand viewing behavior and bring that perspective into their business decisions.
INTELLIGENCE IN THE REAL WORLD
Content strategy / Pluto TV
Pluto TV used PeerLogix intelligence to inform its catalog-licensing strategy in the period leading up to Viacom’s acquisition. Audience evidence helped put content decisions in context.
Viacom announced the $340 million acquisition in January 2019. The transaction provides the business context for this case.
Investor research / Media-sector hedge fund
A media-sector hedge fund used PeerLogix daily title trends to inform its NFLX trading decisions ahead of company reporting, generating strong P&L. The fund used streaming engagement evidence to sharpen its view of Netflix before the reported results arrived.
Historical client example reported by PeerLogix. No return figure is published; trading decisions and execution remained with the fund.
Audience intelligence / Nexxen
Nexxen’s publicly announced partnership brings PeerLogix premium streaming viewership data into TV Intelligence, adding streaming context alongside traditional-TV signals for advertising audiences.
Partnership announced February 15, 2024. A PeerLogix data integration supporting Nexxen’s advertising offering.
Programming strategy / Major multichannel operator
A major multichannel video operator used PeerLogix to inform which shows belonged in its free, ad-supported lineup. Niche-audience signals helped identify shows for distinct viewer groups; repeat-viewing signals helped evaluate titles people return to.
The programming decision: where to spend the content budget to attract an audience, encourage return visits, and create more opportunities for ad-supported viewing.
A proprietary foundation for observing, identifying, and interpreting streaming activity.
Independent perspective
What holds an audience’s attention? Where does a catalog fit? Which viewing shifts deserve a closer look?
We build intelligence for the people answering those questions: content owners, streaming platforms, advertisers, and research teams. Our work spans data licensing, audience intelligence, and the PLX Streaming MCP product.
A growing way to work with the signal
PLX Streaming MCP brings PeerLogix analytical tools into AI applications. The question stays at the center, with evidence and context close at hand.
The team
William Gorfein ↗
Founder & data scientist
David Shay
Product & go-to-market
Based in New York
PeerLogix, Inc.
480 Sixth Ave, #351
New York, NY 10011
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