DATA-AS-A-SERVICE  ·  IN THE STREAM, IN REAL TIME

What's streaming.
Who's watching. Household-level OTT viewership — measured at the source, not the survey.

PeerLogix sits directly in the stream and observes what actual households are watching across 200,000+ premium shows and films on virtually every major streaming platform — then turns that signal into audiences advertisers can buy, catalogs programmers can rank, and trends investors can trade on.

OTT Moneyball — for the buyers, programmers and investors who'd rather watch the stream than a sample.

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Titles tracked
200,000+
Households observed
70M+
Years of history
10+
sample feed · trending · us 00:00:00Z
Severance S3E04
88
The Bear S5E01
74
Shōgun S2E06
69
The Penguin finale
63
Slow Horses S5
51
Dune: Prophecy S1
44
Challenges PPV
31
live n = 4.1M households · refresh 60s
LIVE · THIS WEEK'S TOP 20
HH INDEX · WoW · refresh 60 s
METHOD · observed household viewership across 200,000+ titles SIG · PeerLogix Niche Attractor + Subscription Driver composite ILLUSTRATIVE · shape of record
§ 01 Who buys this

Three desks.
One stream.

Editor’s note

One feed. Three reads.
Every PeerLogix seat ships against the same real-time OTT stream — what you pull out of it depends on which desk you sit at.

A.01
Advertisers
Target the households behind the stream — not lookalike proxies.
A.02
Content Owners
See where every title travels. License what wins locally.
A.03
Investors
Read streaming demand weeks ahead of the earnings tape.
Segment previewCDP · build queue
OTT · Auto intenders · Luxury EV · 90d 1.82M seg_284413
OTT · Sci-Fi serial · High-rewatch · 30d 910K seg_284091
OTT · Sports-adjacent · QSR overlap · 14d 2.41M seg_284502
3 of 412 active segments Ships to DSP · CDP · S3
  • Taxonomy depth4-level
  • Refresh cadenceDaily
  • DeliveryDSP · CDP · S3
Title demand · 90d6 of 412 tracked
Live tick · 60s Anonymized for display · real feed ships named
  • Geographic grainCountry · DMA
  • History10+ years
  • Leading indicatorT–14 days
Event study · earningsn = 42 prints
t=0 earnings print 0 Δ −30d 0 +30d PeerLogix signal Panel (survey) lead · median 11d
Cumulative abnormal signal · 2019–2025 Illustrative · not investable advice
  • Signals covered42 tickers
  • FormatCSV · API
  • Backtest window2016 —
§ 02 Proprietary signals

Named scores,
grounded in the feed.

Editor’s note

Four questions. Four numbers.
A decade inside the stream yields a handful of derived scores that buyers ask for by name — each one a specific question about a title, answered against observed household behavior. The math is ours.

S.01Content

Niche Attractor

Σ genre-occurrences ÷ Σ total-occurrences

Titles that over-index inside a specific genre audience versus the general population — the shows that quietly anchor a vertical. The signal that found a lot of catalog before anyone else did.

Used by programmers, rights owners, FAST
S.02Content

Subscription Driver

Δ new-HH per title-introduction ÷ window

Titles associated with new-household arrivals inside a platform's stream within a given window — the shows that appear to be pulling sign-ups, not just entertaining the already-signed-up.

Used by SVOD, AVOD, hybrid platforms
S.03Content

Churn Reducer

rewatch-events / HH ÷ total-HH-sessions

Series (usually) with the highest rewatch ratios from the same household over time — sticky content that keeps the subscription alive between tentpole drops. The inverse of the shows you can safely retire.

Used by retention, programming, licensing
S.04Markets

Regional Outperformer

streams-target / HH-target ÷ streams-US / HH-US

Titles consumed disproportionately in a target market versus their US baseline. The read that tells a distributor which territory to push, and which title to bring in from elsewhere in the catalog.

Used by distributors, platforms, M&A
Also available as raw wholesale viewership, licensed at scale — where most of our delivery actually lives.
§ 03 Methodology

Measured,
not surveyed.

Editor’s note

Four steps. No panel.
Our patented platform sits inside the stream itself and watches the watching — no diaries, no 900-household extrapolations, just the actual observed signal, cleaned, enriched, and resold.

01

Observe

Proprietary collectors sit in the OTT stream and capture viewership markers from millions of households across virtually every premium streaming service.

Input: raw OTT frame events, 24/7
02

Catalog

Every observation is matched to a canonical title — series, season, episode, film, franchise, network — against a 10+ year corpus of 200,000+ works.

Corpus: 200,000+ titles, 10+ years
series · title_id:tt13234 └─ season 1    └─ episode 6 · "Broken to the Fist"       └─ franchise · network · rights
match confidence 0.994 · resolver v3.11
03

Enrich

Household signals are joined against licensed demographic, lifestyle and intent data — age, HHI, auto-intenders, travelers, dining, donors.

Partner type: DSP · SSP · DMP · identity graph
-- household signal × licensed graph SELECT hh.*, g.age_band, g.hhi_band, g.intent_tags FROM pl_hh_signal hh JOIN id_graph g USING (pl_hh_id) WHERE hh.mark_ts >= now() - interval '30d';
04

Deliver

Packaged segments ship to your DSP or CDP of record, or flow into custom analyses, dashboards and scheduled signal files for analysts.

Outputs: segments · reports · API
✓ segments_2026w16.csv · 4.2 MB 09:02 UTC
✓ title_trend_daily.parquet · 12.8 MB 09:02 UTC
✓ audience_push_ttd.json · 1.1 MB 09:01 UTC
§ 04 Coverage

The whole
streaming universe.

Editor’s note

Every platform — not one walled garden.
Most audience-measurement vendors see the walled garden they have a deal with. We see every major streaming platform — the ones no single vendor has exclusive numbers on.

200K+ Premium TV shows and films continuously tracked across more than a decade of household viewership history — the longest contiguous OTT panel we're aware of.
Households observed
70M+
US · rolling 30-day
Markers / day
30M+
post-dedup, post-clean
DMAs covered
210
US · complete Nielsen map
Countries
174
major + developing
Latency, feed
<60s
edge to dashboard
History
10+ yrs
contiguous · patented platform
Observation volume · 2015 — current monthly · markers / HH
2016 · patent granted 2019 · Pluto acquisition 2026 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Contiguous monthly observation volume · all networks Illustrative · shape of record, not raw counts
§ 05 Why not the incumbent

Panel math
is last-century.

Editor’s note

Built for broadcast.
Legacy measurement was engineered for three broadcast nets and a set-top box. It doesn’t work when viewing fragments across twenty services, ten devices, and a hundred long-tail networks.

Coverage matrix · 52 weeks × 100 titles Same window · same titles
Paneln ≈ 900 HH · extrapolated
Observedn = 70M HH · at source
Same 52 weeks. Same 100 titles. Two resolutions.
Measurement basis
Sampled panel, extrapolated
Observed, in the stream
Long tail
Top 200 titles only
200,000+ titles, episode-level
History depth
Rolling 18 months
10+ years, contiguous
Streaming coverage
Walled-garden only
Virtually every major platform
Activation
Insight PDFs
Segments in your DSP
Demographic join
Proprietary, closed
LiveRamp-bridged, portable
Investor signals
Not offered
Title-level daily file
Latency
Weekly / monthly
Sub-minute feed
§ 06 In the wild

Dispatches
from the feed.

Editor’s note

One named, three unnamed.
The feed is the same; what comes out of it depends on the question you walk in with. A licensing play, a DSP integration, an MSO churn model, an investor’s trade.

Named case · FAST / AVOD

The Pluto.tv content strategy, leading up to the $340M Viacom acquisition

In the years leading up to its acquisition by Viacom, Pluto.tv leveraged PeerLogix signal to inform its catalog-licensing strategy — leaning into the titles that actually held households inside the free ad-supported stream. Viacom publicly cited Pluto's product and ad-supported positioning as strategic drivers of the deal.

FAST share of US OTT HH · 2015—2020illustrative · shape of record
Jan 2019 · Viacom acquires · $340M 0% peak '15 '17 '19 '20
Pluto TV's unique and market-leading product, combined with Viacom's brands, content and advanced advertising capabilities, creates a great opportunity for consumers, partners and Viacom. — Viacom President & CEO, acquisition announcement
Top-5 DSP integration

PeerLogix OTT audiences activated inside a top-5 DSP's ad stack

A top-5 demand-side platform integrated PeerLogix OTT behavioral segments into its audience marketplace, giving advertisers a way to reach households defined by what they actually stream — rather than a lookalike of what a DMP thinks they look like. The segments are keyed on title, franchise, genre, and cast intent.

Marketplace path · one activated segmentseg_284413
OTT › Vertical: Auto › Intent: In-market › Lookback: 90d ↳ reach: 1.82M HH · key: title + franchise + cast
412 segments live · keyed on what households actually stream
OTT Moneyball — for the agencies that would rather target the audience that is watching the category, not the one a model thinks should. — Framing the integration, internal
Major MSO

Programming the free-tier grid at a major MSO

A major multichannel operator used PeerLogix Niche Attractor and Churn Reducer signals to program its free ad-supported tier — leading with shows that over-indexed inside the households actually watching, and with series whose rewatch profile reduced downstream churn. Top-quartile performance against the incumbent grid inside the first quarter.

24-slot grid · ranked left → rightquarter-over-quarter HH index
Incumbent
Signal-led
+34% top-quartile performance Q1 post-deploy · same shelf · same ad load
Ratings-card thinking, but for a world where nobody has a ratings card. — VP programming, free ad-supported tier
Media-sector hedge fund

Leading-indicator signal on a premium streamer's tentpole drop-off

A long/short media-sector fund subscribed to the daily title-trend file to flag week-over-week engagement cliffs on the subscription streamers they trade. The signal moved ahead of quarterly subscriber prints on multiple occasions, letting the desk rebalance inside the earnings window.

Pre-earnings window · signal vs. printn = 12 prints · 3 tickers
earnings print median lead · 9d PeerLogix signal reported subs 0 +Δ −Δ
It reads like a Bloomberg for what people are actually watching. — PM, media-sector hedge fund
§ 07 The moat

Patented
at the source.

Editor’s note

The raw capture, not the chart.
Anyone can tell you what’s popular. We hold U.S. patent protection on the methodology for observing open-streaming viewership at household scale — the raw capture the rest of the stack sits on.

U.S. PATENT · GRANTED

Patent-protected.

USPTO · granted · assigned to PeerLogix
Subject
Method & system for managing streaming viewership data
Status
Granted · active · continuations live
Inventor
William Gorfein, founder
  • What it coversInstrumentation and aggregation that produce household-level OTT signal across the streaming landscape.
  • Why it mattersSurvey panels extrapolate. Walled gardens self-report. A patented way of observing streaming at household scale is what's structurally defensible — and it's where the decade of history came from.
  • The historyIt's why the 10+ year contiguous history exists — and why nobody else has one that looks like it.

Where the data has lived. — current & historical clients, integrations, partners.

Clients · integrations · activation partners

Point at a title.
We'll tell you who
is actually watching.

Free sample pull · 3 titles · DMA-level · 48-hour turnaround