Streaming viewing context for TV Intelligence
PeerLogix licenses streaming viewership data to Nexxen for TV Intelligence. The February 2024 agreement grants Nexxen exclusive rights to the licensed data.
How the integration works
PeerLogix’s streaming data was integrated with traditional television viewing data available to Nexxen. Nexxen’s TV Intelligence combined set-top-box, automatic content recognition and cross-screen panel data.
The resulting audience segments supported advertisers in reaching audiences based on factors such as genre and viewing habits. The integration added streaming context to Nexxen’s television audience capabilities.
The commercial relationship
The partnership adds PeerLogix streaming audiences to Nexxen’s advertising offering.