Oracle Data Cloud and PeerLogix

PeerLogix and Oracle Data Cloud announced their commercial audience distribution partnership in August 2018, following an Oracle America evaluation agreement effective May 1. PeerLogix viewing-based audiences became available within Oracle’s advertising data offering. The relationship connected streaming audience intelligence with enterprise advertising buyers through Oracle’s marketplace.

Evaluation and audience distribution

Evaluation disclosed May 8, 2018; commercial partnership announced August 22, 2018

From evaluation to commercial distribution

Oracle America entered a data-evaluation agreement with PeerLogix effective May 1, 2018. In August 2018, PeerLogix announced completion of a six-month evaluation and a commercial partnership with Oracle Data Cloud.

Oracle Data Cloud partnered with PeerLogix to bring its viewing-based audiences into Oracle’s advertising marketplace.

Evaluating the combined graph

Oracle used PeerLogix’s household graph, combining viewing signals, identity data and partner inputs. During this period, PeerLogix expanded its graph with publisher-side identifiers and viewing data, including Pluto TV’s contribution, alongside licensed identity information.

Role in the business

Oracle provided a major enterprise distribution route for PeerLogix audiences. Following its evaluation, Oracle brought PeerLogix audiences into its established advertising marketplace.

Related sources

Partnerships and company history · Current viewing sources

PeerLogixLet’s talk