§ Legal · Privacy

Privacy Policy

Effective date: January 9, 2026

Introduction

PeerLogix, Inc. is an advertising media services company whose clients and customers are online advertisers (“Advertisers”) and digital content providers (collectively, our “Partners”). We help our Partners reach their target audiences and grow through ad sales and subscriber growth. Learn more about us at PeerLogix.com.

We are active members of advertising industry groups the Digital Advertising Alliance (“DAA”), and the Digital Advertising Alliance of Canada (“DAAC”). We are signatories to the DAA Self-Regulatory Principles for Online Behavioral Advertising and the DAAC Self-Regulatory Principles for Online Behavioural Advertising.

Purpose

This Privacy Policy (“Policy”) describes our practices, both online and offline, regarding the collection, use, disclosure and sale of personal data and personal information, and of the rights of consumers regarding their own personal data and personal information (collectively, “your information”) when you visit our website at PeerLogix.com (“Site”), in relation to the services we provide our Partners, and any other means in which you interact with us, directly or indirectly. We are committed to protecting your privacy and processing your information in accordance with all applicable privacy and data protection laws, rules, and regulations, such as the European Union General Data Protection Regulation 2016/679, as amended (“GDPR”) and the California Consumer Privacy Act of 2018, as amended (“CCPA”).

Please read this Policy carefully. When you use this Site, you consent to our collection, storage, use, disclosure, and safeguarding of your information as described in this Policy. If you do not agree with the terms of this Policy, do not use this Site.

Information We Collect and How We Use It

We may collect, transmit, and store your information provided to us from the following categories of sources (i.e., types or groupings of persons or entities from which a business collects personal information about consumers) and categories of third parties (i.e., types or groupings of third parties with whom the business shares personal information) — directly from you, our online technology, and our Partners.

Directly from You

We may collect your information directly from you and for the following purposes when you:

• submit a job application, resume, cover letter, or social media profile to a job vacancy, or interview with us;
• enter into an employment or consulting services contract with us;
• complete forms, post content on our Site, respond to surveys, or use any features on our Site;
• provide feedback to us by phone, email, physical mail, or any other means of providing feedback;
• interact with us on our social media accounts, including without limitation LinkedIn, Twitter, and Facebook;
• subscribe to any of our marketing materials; and
• participate in contests sponsored by us.

Online Technology

We may automatically collect certain information when you use our online technology. Such information includes:

• Internet Protocol (“IP”) Address: An address provided by your internet service provider (“ISP”) to connect you to the internet and enable delivery of your online requests.
• Cookie Identifier: A cookie (data file) with a unique identifier that we set from our domain “peerlogix.com”.
• User Agent: Information related to the web browser that acts on your behalf and enables your interaction with web content.
• Clickstream Data: Information about your interaction with a webpage (e.g., time and date you visited the page; webpage address; title of ad shown; topics that we interpret from the page).
• Viewed Content Data: Information related to video content viewed on an internet-connected TV (“Connected TV”).

Other information that may be collected include browser session location, ISP, pages that you visit before, during, and after using our Site, links you click, how you use our online technology, and information from any associated devices used to interact with our online technology.

Our Partners

Our Partners receive your information when you visit or use their services or through third parties they work with. We require our Partners to have lawful rights to collect, use, and share your information before we receive any of your information. Our Partners perform different services such as advertising brand safety and quality, advertising brand reporting, privacy, data management platforms, and advertising inventory.

We may use one or more of our partners to onboard offline data which may originally have included Personally Identifiable Information; however, we do not use or have access to any PII as part of this process.

We may also use analytics vendors such as Google Analytics to allow tracking technologies and remarketing services through the use of first- and third-party cookies to analyze and track users’ use of this Site, determine the popularity of certain content, and better understand online activity. We do not transfer your information to these analytics vendors.

By accessing this Site, you consent to the collection and use of your information by these analytics vendors. We encourage you to review these vendors’ privacy policies. If you do not want your information to be collected and used by these analytics vendors, contact the responsible analytics vendor directly or use the DAA Opt-Out Tool, or DAAC Opt-Out Tool.

Opting Out

We and our Partners may use web beacons, tags, advertising identifiers, and similar technology (collectively, “cookies”) related to your use of this Site and in providing our services.

Cookies may transmit information about you and your use of this Site, such as your browser type, IP address, data relating to ads displayed to you or ads that you have interacted with, and the date and time of your use. Cookies may be persistent (e.g., stored on your device until it expires or until you delete them) or stored only during an individual web browsing session. Our tracking cookies automatically expire (i.e., are automatically deleted from your web browser) ninety (90) days from the last time we encounter you.

Generally, cookies help make ads more relevant to you and remove ads you already viewed. Cookies also make ads more valuable to our Partners by improving reporting on campaign performance (e.g., whether an advertiser reached its audience or not; how many ads were shown; how many clicks an ad received; etc.).

We may use cookies for the following purposes:

• Create audience segments, build targeting profiles, and deliver ads based on automated decision-making related to those profiles;
• Help our Partners to measure the effectiveness and distribution of their ads and digital content, and to understand the consumers who use Partner services;
• Detect and prevent fraud;
• Troubleshoot problems to increase the efficiency and operation of this Site; and
• As required by applicable law, rule, or regulation if we believe your information is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect our rights or the rights of others.

Opting Out of Data Collection

You can opt out of interest-based advertising. When you opt out, an opt-out cookie (from peerlogix.com) will be stored in your web browser, and your IP address will also be stored by PeerLogix. PeerLogix will know the choice you have made when it sees your IP address, and will apply your choice to all companies’ use of PeerLogix audience segments.

We take our commitment to privacy seriously. If you do not want targeted advertising cookies from us or similar companies, please use one of the opt-out mechanisms provided by DAA or DAAC. If you do not want any cookies on your device, you can change your browser or device settings to reject cookies or visit About Cookies.

Opting Out on Connected TV devices

To manage privacy preferences around digital advertising on TV streaming devices, please refer to networkadvertising.org/internet-connected-tv-choices/ or the device manufacturer’s instructions.

Third Parties and Categories of Information

The categories of third parties that may receive your information include Partners.

We may share your information with our Partners for the purpose of conducting general business analysis. We may also share your information with our Partners for marketing purposes, as permitted by law. We adhere to the DAA Self-Regulatory Principles for Online Behavioral Advertising and the DAAC Self-Regulatory Principles for Online Behavioural Advertising. Partners may be able to associate the information we share with other information they have about you from other sources. We do not have full access to or control over the cookies our Partners use, but you may be able to opt out of some of their practices by contacting the responsible Partner or via the DAA Opt-Out Tool or DAAC Opt-Out Tool.

Please note that even after you withdraw your consent, we may, to the extent required or permitted by law, continue to process your personal information.

The categories of information related to third parties include:

• Aggregated and Deidentified Information: We receive and share aggregated and deidentified information with third parties in connection with advertising programs and data analytics.
• Business Transfers: We may share information from or about you with companies under common control with us and require those companies to also honor this Policy. If another company acquires us, or all or substantially all of our assets, such company will possess the same information.
• Investigations and Legal Disclosures: We may investigate and disclose your information if we have a good faith belief that such disclosure is reasonably necessary to comply with legal, regulatory or law enforcement processes; is helpful to identify, investigate, or prevent possible wrongdoing related to our Site or Partners; or is necessary to protect our rights or the rights of others.
• Links: The Site may link to the websites of third parties (non-Partners) that we are not affiliated with. We do not share your information with third-party non-Partners and are not responsible for their privacy practices.

Data Retention

Our tracking cookie automatically expires (i.e., is automatically deleted from your web browser) ninety (90) days from the last time we encounter you.

We retain log file data including cookie ID and IP address for one hundred and eighty (180) days for troubleshooting purposes or Subject Access Requests. It is archived beyond that point if required as part of our legal and regulatory obligations, to a total duration of three (3) years.

Children’s Privacy

Our Site and services are not intended for children. We do not knowingly collect, maintain, or sell the personal information of children under the age of sixteen (16). If you are under the age of sixteen (16), please do not access our Site or use our services. If we learn that we have inadvertently collected personal information of children under the age of sixteen (16), we will delete such information unless otherwise required by applicable law, regulation, or rule.

Security

We use commercially reasonable administrative, technical, and physical security measures to safeguard your information. Despite our efforts, please note that any information disclosed online is inherently vulnerable to interception and misuse by unauthorized parties. As such, we cannot absolutely guarantee total security of your information.

Contact Information

Please contact us with any questions about this Policy using the information below:

To protect the security of your information, we will take steps as we deem necessary to confirm your identity or the identity of your Authorized Agent or valid power of attorney before completing a request or sharing any personal information with you or your Authorized Agent or valid power of attorney.

Changes to This Policy

We reserve the right to update this Policy at any time and for any reason. Any changes or modifications will be effective as of the “Effective Date” at the top of this Policy. We will notify you about any changes to this Policy by updating the “Last updated” date at the top of this Policy. In some cases, we may also notify you of Policy updates by adding a statement to our Site homepage, via email, or by any other means of communication allowed by law.

We encourage you to review this Policy from time to time to stay informed about our privacy practices and your options. By continuing to access or use this Site after those updates become effective, you agree to be bound to the terms of the then-current Policy.

California Privacy Rights

Under the CCPA, California residents and households have certain rights around the collection, use, and sharing of their personal information.

Disclosure or Sale of Personal Information

We have not disclosed or sold any personal information to third parties for any business or commercial purpose in the preceding twelve (12) months. We do not and will not disclose or sell your personal information without giving you notice and an opportunity to opt out of such disclosure or sale as required by law.

We do not offer financial incentives associated with our collection, use, or disclosure of your personal information.

We collect various categories of personal information when you use this Site or our Partner sites, including identifiers, commercial information, internet or other electronic network or device activity, geolocation data, and professional information. A detailed description of the information we collect and how we use it is provided in the Information We Collect and How We Use It section above.

Information Not Covered

Under the CCPA, personal information does not include:

• Publicly available information from government records;
• Deidentified or aggregated consumer information;
• Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996, and the California Confidentiality of Medical Information Act, or clinical trial data; or
• Sector-specific privacy laws, including the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act, the California Financial Information Privacy Act, and the Driver’s Privacy Protection Act of 1994.

Sources of Personal Information

We receive the categories of personal information listed above from the following sources:

• Directly from you;
• Partners or their agents (e.g., information that our Partners give to us related to the services for which they engage us); and
• Directly and indirectly from activity on our Site (e.g., usage details collected automatically).

Use of Personal Information

We may use or disclose the personal information we collect for some or more of the following business purposes:

• To fulfill or meet the reason for which such personal information is provided;
• To provide you with information, products, or services that you request from us;
• To improve our Site and its contents to you;
• For testing, research, analysis, and product development;
• As necessary or appropriate to protect our rights or the rights of others;
• To respond to law enforcement requests and as required by applicable law, regulation, rule, or court order;
• As otherwise set forth in the CCPA; or
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.

We will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without notifying you as required by law.

Your Data Privacy Rights Under CCPA

Generally, California resident or household consumers have the following data privacy rights under the CCPA:

• Right to Know: You may request that a business tell you what specific personal information it collected, shared, or sold about you, and why it was collected, shared, or sold;
• Right to Delete: You may request that a business delete personal information that it collected from you, subject to some exceptions;
• Right to Opt-Out: You may request that a business stop selling your personal information;
• Rights for Minors: A business cannot sell the personal information of minors under the age of sixteen (16) without their permission and, for children under thirteen (13), without parental consent; and
• Right to Non-Discrimination: A business may not discriminate against consumers who exercise their rights under the CCPA.

How to Submit a Request to Know or a Request to Delete

Submit your request using the contact information above and include the value of your IP address. Your IP address is the only repository where consumer identifying information may be stored. To find your IP address, open your web browser and go to “whatismyip.com”, locate the My Public IPv4 field, and copy the IPv4 IP address and email it to privacy@peerlogix.com. Once we receive your IP address value, we will decode it and any other activity linked to it.

Our Confirmation of or Response

Except where permitted by law, we will confirm receipt of your request usually by email (unless you request another method) within ten (10) business days. We will respond to your request within forty-five (45) calendar days — starting on the day we receive your request. If necessary, we may take up to an additional forty-five (45) calendar days to respond, for a maximum total of ninety (90) calendar days. If we need more than forty-five (45) days, we will notify you and explain our reason.

Shine The Light Law

Separate from the CCPA, California Civil Code Section 1798.83, as amended, also known as the “Shine The Light” law, gives California residents the right to request and obtain what personal information we share with third parties for those third parties’ direct marketing purposes. We do not disclose your personal information to third parties for such third parties to directly market their services to you.

Do Not Track

California law requires us to tell you how we respond to web browser Do Not Track (“DNT”) signals. DNT allows users a way to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

European Privacy Rights

This section applies to European Residents only. A “European Resident” is a resident of a country in the European Economic Area (“EEA”). The GDPR describes situations in which companies are permitted to collect or reuse your personal information.

Our legal basis for collecting and using your information depends on the specific information at issue and the corresponding circumstances of collecting such information. We collect your personal information only with your consent or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. We may also have legal obligations to collect your information or may otherwise need your information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement, we will specify the legal requirement and the information we require. If we collect and use your information in reliance on our legitimate interests (or those of any third party), our legitimate interests will generally involve operating and improving this Site, communicating with you, marketing purposes, or detecting or preventing fraud. For more information about GDPR, please visit the EU’s “Data protection and online privacy” page. If you have questions about our compliance with GDPR, please contact us at the address above.

International Data Transfers

If you reside in the European Union, your personal information may be processed outside of the EEA. We take all necessary steps to ensure that your information is adequately protected and processed in accordance with this Policy, using the European Commission’s Standard Contractual Clauses — European Commission-approved contracts that offer personal information the same protection as under European law.

Contact Us

If there are any questions or requests regarding our privacy policy, please contact us at privacy@peerlogix.com.