OCT 26 · TITLE FEED
MobLand   3,086 HH -21.1%Tulsa King   2,672 HH -23.9%Slow Horses   1,975 HH -11.2%Ted Lasso   1,687 HH +3.0%The Terminal List   1,720 HH -19.7%Project Hail Mary   1,500 HH +4.8%American Horror Story   1,571 HH -24.1%South Park   2,363 HH -1.9%Obsession   1,421 HH -1.9%Cyberpunk: Edgerunners   3,590 HH -5.9%
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Data 2026-10-05 · monthly refresh

Original Demand-to-Spend Context

Top streaming originals ranked by viewing demand per $M of reported budget. This uses today's Demand Score, a point-in-time watch measure, not a cumulative total, divided by budget, so a longer bar means a lean hit that delivers more demand for its cost.

About this research

Read the evidence in context.

Top streaming originals ranked by viewing demand per $M of reported budget. This uses today's Demand Score, a point-in-time watch measure, not a cumulative total, divided by budget, so a longer bar means a lean hit that delivers more demand for its cost.

The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.

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