Data 2026-08-31 · monthly refresh
Demand-to-Spend Efficiency Scatter
Each dot is a movie, plotted by production budget from left to right and current viewing demand up and down. The dashed line shows the attention a movie would typically get at that budget; blue movies get watched more than expected, tan movies less. Both axes use log scales shown on the chart.
About this research
Read the evidence in context.
Each dot is a movie, plotted by production budget from left to right and current viewing demand up and down. The dashed line shows the attention a movie would typically get at that budget; blue movies get watched more than expected, tan movies less. Both axes use log scales shown on the chart.
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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