CHURN REDUCERGive those viewers
Give those viewers
their next series.
Investigate related titles with shared audiences and repeat-viewing appeal.
The question: what will these fans watch next?For content buyers, studios & distributors
Better content deals.
Backed by what
people watch.
Find the right titles to acquire. Understand their value to your platform. Match the content you own to buyers with a reason to license it.
01 / Find the right content to acquire
A reason to join.
And a reason to stay.
Find subscription drivers that can attract new viewers, then add related content that keeps them watching and supports churn reduction.
PeerLogix helps surface overlooked titles with a clear job in your catalog, using audience fit, repeat viewing, and the viewers each addition could bring.
BUILD AROUND A TITLE THAT ALREADY WORKSILLUSTRATIVE CATALOG
YOUR CURRENT HIT
Start with the
Start with the
audience you have.
A service with a successful crime series wants to decide what to acquire next.
SUBSCRIPTION DRIVERGive a new audience
Give a new audience
a reason to join.
Investigate titles that attract new viewers and reach an audience your catalog is missing.
The question: who does this title add?WHAT YOU LEAVE WITH
A title shortlist with a clear audience role and a reason to acquire each addition.
02 / Determine what the content is worth
Know what the deal
is worth to you.
The same title can have different value to different platforms. Combine viewing demand, audience fit, and your economics to evaluate the asking price.
Build a negotiating position around the rights you need and the contribution you expect the content to make.
ONE PROPOSED CONTENT PACKAGEILLUSTRATIVE NEGOTIATION
SELLER’S ASKING PRICE$300k
The quote on the table.
MODELED VALUE TO YOUR PLATFORM$200k–$240k
Your audience case, rights, and economics.
THE NEGOTIATING MOVELower the price or reshape the package.
Use the value case to explain what would make the deal work.
Audience contribution
Which viewers does the title or package add?
Viewing durability
Does interest hold beyond the launch?
Commercial fit
Do the rights and expected value support the cost?
WHAT YOU LEAVE WITH
A modeled value range, its supporting assumptions, and a position for the negotiation.
03 / Sell to the right buyers
Find the buyers
who need your content.
Identify platforms and territories where your titles fill an audience or catalog need. Then build the pitch around that specific opportunity.
Prioritize whom to approach, which titles to package together, and the evidence that makes your offer relevant.
YOU ARE SELLING
A true-crime library.
Three buyer profiles.
Three reasons to start a conversation.
- 01PROGRAMMING FIT
Crime-focused
FAST serviceTHE OPPORTUNITYAn established crime audience and a daily schedule to fill.
LEAD WITH“An episodic library to keep your crime viewers watching.”
- 02CATALOG GAP
General entertainment
subscription serviceTHE OPPORTUNITYRelevant crime viewing elsewhere, with a gap in the buyer’s own catalog.
LEAD WITH“Reach a crime audience your current lineup is missing.”
- 03TERRITORY DEMAND
Regional
streaming serviceTHE OPPORTUNITYLocal viewing demand that a global popularity ranking can hide.
LEAD WITH“Build this territory’s package around the titles its viewers want.”
WHAT YOU LEAVE WITH
A prioritized buyer shortlist and a tailored pitch for each commercial conversation.
Two ways to work with PeerLogix
Bring the titles.
Bring the deal.
Start with your catalog, territory, and buying or selling goal. Choose how you want to put the intelligence to work.
Ask in your
favorite AI assistant.
Connect PeerLogix MCP to Claude, ChatGPT, or your favorite MCP-compatible AI assistant. Ask about the data and work through your content decision in conversation.
START THE CONVERSATION
Request MCP access ↗“We are considering three titles for a US license. Which belong in the package, and what would support the price?”
Then follow up: “What changes if we remove one title?”Work directly
with our team.
Bring us the decision you need to make. We can help with title comparisons, catalog analysis, a buyer brief, or licensed data for your own workflow.
BUILD YOUR BRIEF
Discuss your content brief ↗- What to acquire: an audience-led shortlist
- What to pay: a value case for the deal
- Whom to approach: a focused buyer list
Content strategy in practice
Audience evidence.
Real catalog decisions.
Pluto TV
Pluto TV used PeerLogix intelligence to help shape its catalog-licensing strategy.
That work took place before Viacom announced its $340 million acquisition of Pluto TV in 2019.
Read the Pluto TV story ↗A few practical questions
Before the
next conversation.
Can related content help reduce churn?
Related titles can give viewers something to watch after the show that brought them in. PeerLogix uses audience affinities and repeat-viewing evidence to identify candidates for that role. Measuring paid-subscription churn reduction requires compatible client account and outcome data.
What is a Subscription Driver?
Subscription Driver is a PeerLogix signal used to investigate titles associated with new audience arrivals. It helps identify content that could support subscriber acquisition. Observed viewing arrivals alone are not proof of paid subscription sign-ups or a causal effect.
Is the value range an observed license price?
No. It is a modeled negotiating scenario informed by audience evidence, title and buyer context, supplied deal terms, and commercial assumptions. A seller’s authorized quote and a buyer’s modeled value are distinct inputs.
Does PeerLogix handle the rights or close the deal?
PeerLogix supports discovery, analysis, buyer prioritization, and negotiation preparation. The parties confirm rights availability and permitted use, negotiate terms, and execute the transaction.
Your next content decision
What are you buying?
What are you selling?
Bring a title, a package, or a catalog. Start with the decision you need to make.
Talk content & licensing ↗