Understand the audience.
Bring household-level viewing context to the content conversation.
PeerLogix in practice / content strategy
The audience evidence
behind a catalog strategy.
PeerLogix supported Pluto TV’s content strategy in the period leading up to Viacom’s $340 million acquisition of the streaming service.
plutotv
$340MVIACOM ACQUISITION ANNOUNCED · 2019
Proof in practice / content strategy
A clearer view
of the catalog opportunity.
Pluto TV used PeerLogix intelligence to inform its content strategy in the period leading up to Viacom’s acquisition. Audience evidence helped put catalog decisions in context.
Viacom announced the $340 million acquisition in January 2019. That transaction provides the business context for the case.
The business question
What belongs
in the catalog?
For a free, ad-supported streaming service, the right content mix needs more than recognizable titles. It needs a view of the audiences those titles can serve.
PeerLogix provided audience intelligence to inform Pluto TV’s acquisition and programming decisions. The work connected catalog questions to observed viewing behavior.
Viacom announced its agreement to acquire Pluto TV for $340 million in cash on January 22, 2019, and announced completion in March 2019.
Inform the catalog strategy.
Use audience evidence to help guide acquisition and programming decisions.
Viacom’s 2019 acquisition.
A $340 million announced transaction in the growth of free streaming television.