Data 2026-08-31 · monthly refresh
Platform Supply Demand Gap Map
Each dot is a streaming service: farther right means a bigger share of all titles, higher up means a bigger share of total viewing demand. The diagonal marks a service’s expected share based on catalog size: above it means more viewing demand than a typical service that size, below it means a big catalog that draws less viewing than expected.
About this research
Read the evidence in context.
Each dot is a streaming service: farther right means a bigger share of all titles, higher up means a bigger share of total viewing demand. The diagonal marks a service’s expected share based on catalog size: above it means more viewing demand than a typical service that size, below it means a big catalog that draws less viewing than expected.
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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