Data 2026-09-14 · weekly refresh
Binge-Completion Drop-Off
This chart shows season start-to-finish retention: of the viewers who watched episode 1, the share who made it to the finale. Each row starts at 100% for everyone who began the season and falls to the % who finished; the red gap shows the viewers it lost (among the biggest finished seasons we track, by episode-1 audience).
About this research
Read the evidence in context.
This chart shows season start-to-finish retention: of the viewers who watched episode 1, the share who made it to the finale. Each row starts at 100% for everyone who began the season and falls to the % who finished; the red gap shows the viewers it lost (among the biggest finished seasons we track, by episode-1 audience).
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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