Data 2026-10-19 · weekly refresh
The Mover: Films
How much each film is heating up or cooling down this week: each bar compares a film's share of US at-home film viewing against its own 4-week average, across 16 of this week's 20 highest-demand films (4 too new for a 4-week read). Green = climbing, red = fading.
About this research
Read the evidence in context.
How much each film is heating up or cooling down this week: each bar compares a film's share of US at-home film viewing against its own 4-week average, across 16 of this week's 20 highest-demand films (4 too new for a 4-week read). Green = climbing, red = fading.
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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