Data 2026-10-05 · monthly refresh
Streaming Parent Demand Concentration (HHI)
Shown here: of today’s total viewing demand for the 1,000 most-wanted titles, the share that sits on each parent company’s streaming services. If a title is on several services, its demand is split between them so nobody is double-counted.
About this research
Read the evidence in context.
Shown here: of today’s total viewing demand for the 1,000 most-wanted titles, the share that sits on each parent company’s streaming services. If a title is on several services, its demand is split between them so nobody is double-counted.
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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