Data 2026-09-09 · weekly refresh
Single-Day vs Multi-Day Spike Duration
How long each breakout held: single-day means a brief blip, like a news mention or viral post; multi-day means viewers kept coming back.
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How long each breakout held: single-day means a brief blip, like a news mention or viral post; multi-day means viewers kept coming back.
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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