Data 2026-10-04 · weekly refresh
Spike Lookback Window Cards
Each bar shows how many titles had a meaningful breakout that week, a daily viewing-demand score that jumped to 3x+ the title’s own normal level, scaled per 10M viewer-days of panel viewing so a small-panel week doesn’t look artificially quiet. Darker bars are above the trustworthy prior-weeks average (the dashed line), pale bars are below it, and grey hatched bars mark weeks whose panel coverage was too atypical to trust, whatever their height.
About this research
Read the evidence in context.
Each bar shows how many titles had a meaningful breakout that week, a daily viewing-demand score that jumped to 3x+ the title’s own normal level, scaled per 10M viewer-days of panel viewing so a small-panel week doesn’t look artificially quiet. Darker bars are above the trustworthy prior-weeks average (the dashed line), pale bars are below it, and grey hatched bars mark weeks whose panel coverage was too atypical to trust, whatever their height.
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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