Data 2026-08-31 · monthly refresh
Country Genre Taste Matrix
This heatmap shows how much more or less each major market leans into each genre than the typical country. Genres that are popular almost everywhere, like Drama, fade to neutral. Dark blue marks standout local taste at 2×+ and is labeled; cream is typical; red is below typical.
About this research
Read the evidence in context.
This heatmap shows how much more or less each major market leans into each genre than the typical country. Genres that are popular almost everywhere, like Drama, fade to neutral. Dark blue marks standout local taste at 2×+ and is labeled; cream is typical; red is below typical.
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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