Data 2026-10-05 · monthly refresh
Parent Exposure Concentration Ladder
Each bar shows how much of a parent company's total viewing demand comes from just its top 5 titles; titles that appear on more than one company's services are split between them. Longer bars mean viewing is dominated by a handful of hits, while shorter bars mean it is spread across a deeper catalog.
About this research
Read the evidence in context.
Each bar shows how much of a parent company's total viewing demand comes from just its top 5 titles; titles that appear on more than one company's services are split between them. Longer bars mean viewing is dominated by a handful of hits, while shorter bars mean it is spread across a deeper catalog.
The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.
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