LIVE · OTT STREAM
TITLES · 201,430
HH · 71.2M
HISTORY · 10Y+
COUNTRIES · 174
CONFIDENTIAL · PARTNER BRIEFING
EST. 2014 · NEW YORK · OTT MEASUREMENT AS INFRASTRUCTURE
VOL. V · APRIL 2026
PeerLogix.
Streaming killed the panel.
We replaced it.
We replaced it.
A PARTNER INTRODUCTION
PREPARED FOR YOUR REVIEW
Household-level OTT viewership: measured at the source, not the survey.
Measurement
Signal
Infrastructure
§ 00 · Contents
PEERLOGIX · PARTNER DECK · 2026
IN THIS BRIEFING
Five chapters.
A short, structured read on the measurement gap in streaming: and the infrastructure we've built to close it.
§ 01
The stakes
Why streaming measurement is broken: and what that costs the people building inside it.
03: 04
§ 02
The signal
The one thing PeerLogix sees that Nielsen, the platforms, and the bid stream don't.
05: 07
§ 03
The product
Named, observed signals: delivered raw into the stack you already run.
08: 11
§ 04
The proof
The Pluto TV story: and the decade of integrations behind it.
12: 13
§ 05
Partnering
Who's here, and the three ways a conversation becomes a pilot.
14: 16
READING TIME · APPROX. 6 MINUTES
02/16
§ 01 · Opening
PEERLOGIX · PARTNER DECK · 2026
CHAPTER ONE
The stakes.
01
Panels see about one percent of households. Streaming isn't sampling: it's addressable. The old measurement stack can't follow.
CHAPTER OPENS
03/16
§ 01 · The stakes
PEERLOGIX · PARTNER DECK · 2026
THE PROBLEM EVERY PARTNER ALREADY HAS
One household. Ten surfaces.
Zero shared measurement.
#
FIG. 1 · ONE U.S. HOUSEHOLD · THIRTY DAYS
SHARE OF WATCH TIME
HOURS
01Netflix24.6
02Hulu18.3
03Max14.9
04Prime Video13.7
05Tubi11.6
06Disney+10.8
07Pluto TV9.7
08Paramount+8.2
09Peacock6.4
10The Roku Channel5.3
TOTAL · 10 DESTINATIONS
123.5 HRS
THE ARGUMENT
Ten apps.
Different logins.
Different UIs.
Different libraries.
No shared
measurement layer
anywhere.
90%+
of U.S. streaming watch-time
happens outside panel coverage.
happens outside panel coverage.
STAKES · MAGNITUDE
04/16
§ 02 · The signal
PEERLOGIX · PARTNER DECK · 2026
CHAPTER TWO
The signal.
You can't count what you can't see.
We see it: 201,430 titles,
71.2 million households,
ten years deep.
71.2 million households,
ten years deep.
LIVE · PEERLOGIX OTT STREAM
FIG. 2.0 · SAMPLE · ANONYMIZED
peerlogix · ott-stream · us-east · tail -f
RATE · 4,218/sec
TS (UTC) │ HH_ID │ SURFACE │ TITLE │ EVENT
TITLE-LEVEL · HH-LEVEL · CCPA + GDPR ALIGNED
174 COUNTRIES · 10Y+ HISTORY
CHAPTER OPENS · LIVE SIGNAL
05/16
§ 02 · The signal
PEERLOGIX · PARTNER DECK · 2026
WHO USES THE FEED
One signal. Three products.
The same observed stream answers three different questions: asked by three different rooms. Advertising, content, and capital are not separate businesses for us. They are three renderings of one observation.
ROOM 01
DSPs · SSPs · AGENCIES
Advertising
THE QUESTION · WHO TO BID ON
Household-level audiences built on observed OTT viewing: not panel extrapolation, not platform opt-in. The signal lands inside the bid stream as an audience a buyer can reach.
DELIVERED AS
Audience segments pushed to DSPs, SSPs, and activation partners.
ROOM 02
NETWORKS · STUDIOS · PLATFORMS
Content
THE QUESTION · WHAT TO GREEN-LIGHT
Which titles actually drive tune-in, carry a cohort between platforms, or over-index in a target region. The measurement layer for licensing, programming, and attribution decisions.
DELIVERED AS
Named signals and custom reads into programming, licensing, and strategy teams.
ROOM 03
FUNDS · BANKS · DILIGENCE
Capital
THE QUESTION · WHAT IS IT WORTH
Independent, observed reads on viewership that don't rely on a platform's own disclosures. The signal underwriters, acquirers, and public-market investors use when the press release isn't the whole story.
DELIVERED AS
Diligence-grade reads for acquirers, funds, and research analysts.
Engineered once. Priced distinctly. Sold into three rooms that each believe they need their own measurement.
SIGNAL · THREE ROOMS
06/16
§ 02 · The signal
PEERLOGIX · PARTNER DECK · 2026
A DECADE OF OBSERVATION · NOT REPLAYABLE
You can measure today.
You cannot measure yesterday.
FIG. 3 · OTT TITLES OBSERVED · MILESTONE YEARS
2014
5,800
2017
42,100
2020
72,400
2023
116,400
2025
188,700
2026
201,430
WHY NO ONE ELSE HAS THIS
01 · TEMPORAL
201,430
OTT & CTV titles observed, since 2014.
02 · ARCHITECTURAL
71.2M
Household-level fingerprint: privacy-respecting, not a cookie.
03 · LEGAL
Patents.
Collection methodology on file: no second path.
Patents you'd have to work around. A decade you can't reclaim.
SIGNAL · MOAT
07/16
§ 03 · Opening
PEERLOGIX · PARTNER DECK · 2026
CHAPTER THREE
The product.
03
Signal becomes a sentence.
"Households who watched X also spent Y hours on Z."
"Households who watched X also spent Y hours on Z."
CHAPTER OPENS
08/16
§ 03 · The product
PEERLOGIX · PARTNER DECK · 2026
THE QUESTIONS OUR PARTNERS ACTUALLY ASK
New questions.
Answered at household scale.
PARTNER QUESTIONS · ILLUSTRATIVE
Which audience drove Season 2 tune-in for our flagship series?
NETWORK · CONTENT STRATEGY
Do our Pluto viewers also watch Tubi? How heavily?
FAST OPERATOR · COMPETITIVE
What's the overlap between Paramount+ subscribers and Max cancellers?
SVOD PLATFORM · RETENTION
Which creative drove upper-funnel reach for a Samsung TV+ launch?
AGENCY · PLANNING
Among auto-intenders, what shows index highest this quarter?
BRAND · MEDIA
For an HBO original, which streaming households are most likely to convert?
NETWORK · ACQUISITION
ONE ANSWER · MOCKED
QUERY · Q2 2026
"Households that watched The Bear: where else are they?"
HULU · THE KARDASHIANS3.4x
MAX · SUCCESSION2.8x
NETFLIX · GLASS ONION2.1x
APPLE · TED LASSO1.9x
PEACOCK · POKER FACE1.7x
INDEX VS. GEN. U.S. STREAMING HH · ILLUSTRATIVE
PRODUCT · APPLIED
09/16
§ 03 · The product
PEERLOGIX · PARTNER DECK · 2026
WHAT THE FEED BECOMES
Numbers buyers ask for by name.
Ten years inside the stream distill to a library of named, observed signals. Four of the twelve we deliver: each one paired with an observation, not a model.
SIGNAL CATALOG · 12 ACTIVE
SHOWN : 4
S.01
S.02
S.03
S.04
S.05
S.06
S.07
S.08
S.09
S.10
S.11
S.12
S.01
DISCOVERY
Niche Attractor
ANSWERS: "WHAT SHOULD WE LICENSE?"
Titles that over-index inside a specific genre audience vs. the general population: the shows that quietly anchor a vertical.
OBSERVED · 2018
Forensic Files indexed 4.1× among true-crime households vs. US baseline: before the Netflix licensing wave.
S.03
ACQUISITION
Subscription Driver
ANSWERS: "WHAT BRINGS THEM IN?"
Titles tied to new household arrivals in a platform's stream: the shows pulling sign-ups, not entertaining the already-signed-up.
OBSERVED · 2017
Pluto TV's library additions weighted on this signal tracked with 7× MAU growth into the Viacom acquisition.
S.06
RETENTION
Churn Reducer
ANSWERS: "WHAT KEEPS THEM?"
Series with the highest rewatch ratios per household over time: the shows keeping subscriptions alive between tentpole drops.
OBSERVED · 2021
The Office rewatched by 38% of Peacock households within 90d of arrival: higher than any original that year.
S.09
GEOGRAPHIC
Regional Outperformer
ANSWERS: "WHERE DO WE SELL IT?"
Titles over-consumed in a target market vs. their U.S. baseline: the read that tells a distributor which territory to push a title into.
OBSERVED · 2023
Suits indexed 2.3× in LATAM households vs. U.S.: licensed into the region six months later.
Delivered raw. No dashboard required.
API · S3 · DSP / CDP PUSH · CSV
Four signals named. Eight more in the catalog.
10/16
§ 03 · The product
PEERLOGIX · PARTNER DECK · 2026
DELIVERED INTO THE STACK YOU ALREADY RUN
Your signal, your stack.
PeerLogix data ships where you already work: warehouse, DSP, clean-room, CDP: via API, secure drop, or direct integration. No rip-and-replace.
DATA INFRASTRUCTURE
DELIVERY · NATIVE SHARE / API / SECURE DROP
Snowflake
Databricks
AWS Clean Rooms
Google Ads Data Hub
Amazon Marketing Cloud
LiveRamp
ACTIVATION · AD-TECH
AUDIENCES + ATTRIBUTION SIGNALS
The Trade Desk
DV360
Nexxen
Amazon Ads
Magnite
Samsung Ads
CDP · EXPERIENCE · MEASUREMENT
AUDIENCE PROFILES + REPORTING
Adobe RTCDP
Salesforce Data Cloud
Treasure Data
mParticle
Segment
+ custom pipelines
We feed the layer that you activate. Current & historic partners shown.
API
Clean-room
Secure drop
PRODUCT · DISTRIBUTION
11/16
§ 04 · Opening
PEERLOGIX · PARTNER DECK · 2026
CHAPTER FOUR
The proof.
04
Ten years in, the networks stopped being early adopters.
They started being partners.
They started being partners.
CHAPTER OPENS
12/16
§ 04 · The proof
PEERLOGIX · PARTNER DECK · 2026
CASE FILE · 2016 – 2019
Moneyball for streaming.
One of our first partners sold for $340 million.
$340M
VIACOM ACQUIRES PLUTO TV · JAN 2019
"PeerLogix's data was instrumental in shaping the programming and acquisition strategy that made Pluto TV what it is today."
PLUTO TV · LEADERSHIP
HOW THE NUMBER HAPPENED
2014–16
AVOD was a graveyard for mis-priced catalog.
Free-streaming libraries were stocked by gut and leftover licensing deals. Nobody knew what was actually working.
2016–19
Pluto TV stocked its library on evidence.
PeerLogix's observed streaming signal surfaced titles households actually watched and kept watching: licensed cheap, booked for stickiness.
JAN 2019
Viacom paid $340M cash.
The catalog stickiness was the asset. The signal that made it possible was ours.
We don't just help partners grow. Our signal has been part of the story at diligence time.
PROOF · CASE 01
13/16
§ 05 · Opening
PEERLOGIX · PARTNER DECK · 2026
CHAPTER FIVE
Partnering.
05
Start with a question.
We'll answer it in seven days.
We'll answer it in seven days.
CHAPTER OPENS
14/16
§ 05 · Partnering
PEERLOGIX · PARTNER DECK · 2026
THE PERSON ON THE OTHER END OF THE PARTNERSHIP
Who you'd work with.
No account-management layer. You talk directly to the founder who built the signal and the business.
FOUNDER & CEO
William
Gorfein.
Gorfein.
Founded PeerLogix in 2014 and personally developed the US patents behind the platform. Built the in-stream observation infrastructure that made household-level OTT measurement possible before "streaming data" was a category: and has run the business, the product, and the partner relationships ever since.
NEW YORK · 10+ YRS BUILDING · 2 US PATENTS
TRUSTED ACROSS THE STREAMING STACK
Pluto TV
Paramount
Samsung Ads
Nexxen
Magnite
Adobe
TTD
PARTNERING · PEOPLE
15/16
§ 05 · Partnering
PEERLOGIX · PARTNER DECK · 2026
WHAT HAPPENS NEXT
A seven-day pilot.
Bring us one question your current measurement stack can't answer. We'll stand up a scoped answer inside one working week: on your data terms, in your environment.
STEP 01
DAYS 1 – 2
Scope the question.
One working session with you and your analyst. We leave with a scoped, answerable question and a written success criterion.
STEP 02
DAYS 3 – 4
Hand-shake the data.
Signal lands in your warehouse, clean-room, or DSP: Snowflake, Databricks, AWS, GADH, AMC, whatever you run.
STEP 03
DAYS 5 – 7
Deliver the answer.
The answer to your question: plus the three follow-on questions you'll want to ask next. Scale up or walk away.
Bring one question.
We'll show you what your stack was missing.
We'll show you what your stack was missing.
NEXT STEP
info@peerlogix.com
Schedule a 30-min intake →
PARTNERING · NEXT STEP
16/16