For content buyers  ·  OTT data-as-a-service  ·  est. 2014

PeerLogix

What’s streaming. Who’s watching. peerlogix.com

Know how a title will perform on your platform, before you pay for it.

Every title has a price. Now it has a demand curve.

PeerLogix observes what actual households stream, every day, across virtually every major platform, with 10+ years of contiguous history. Sellers negotiate on name recognition. This feed shows what they can’t: observed demand, title by title, market by market. That is the edge, whether the deal is a license term or the library itself.

OTT Moneyball: pay for demand, not for reputation.

Fig. 01 · Illustrative reads
THE MONEYBALL ZONE · HIGH DEMAND, LOW COST MONEYBALL ZONE OBSERVED DEMAND → LICENSE COST · NAME RECOGNITION → Frieren: Beyond Journey’s End ANIME · OVER-INDEXES 2.7× INSIDE GENRE HOUSEHOLDS Scrubs · 182 episodes SYNDICATED RERUN · HIGH REWATCH, INSTANT RECOGNITION TENTPOLES · PAY UP, EYES OPEN TENTPOLES House of the Dragon TENTPOLE · DEMAND SUPPORTS THE PRICE A 2010s hit, priced like it’s still one OBSERVED DEMAND ALREADY DECAYING PRICED ON REPUTATION · DEMAND GONE PASS · LOW DEMAND, CHEAP FOR A REASON
License fees track name recognition; audiences don’t. Observed demand flags the gap before the term sheet is signed.
200K+
Titles · episode-level
70M+
Households observed
174
Countries · 210 US DMAs
10+ yrs
Contiguous demand history

§ 01Measured, not surveyed

Ratings panels extrapolate from hundreds of households and stop at the top of the charts; platforms self-report what suits them. PeerLogix observes in the stream itself (patented methodology, two US grants, no PII), across every major platform at once, down to the 200,000th title. Long-tail catalog is exactly where acquisition bargains live, and it is exactly what nobody else measures.

Four signals. One question each.

PeerLogix · p. 2

A decade inside the stream yields derived scores that clients ask for by name. Each answers one acquisition question, and each is shown here with the kind of title it flags:

Niche Attractor

S.01

Which unknown title anchors a devoted audience? Over-indexing inside a genre’s households flags catalog worth buying before the market notices.

Frieren: Beyond Journey's End poster

Frieren: Beyond Journey’s End

Crunchyroll

Read: 2.7× genre index · devoted, durable base
The call: acquire while it’s still priced as niche

Subscription Driver

S.02

Which title pulls new households onto a platform, rather than just entertaining the already signed-up? New-arrival lift within a window of the title’s introduction.

House of the Dragon poster

House of the Dragon

HBO Max

Read: new-HH arrivals cluster at season drops
The call: the tentpole earns its price; schedule around it

Churn Reducer

S.03

Which series do the same households rewatch between tentpole drops? Rewatch depth is the retention engine, and the inverse of the list you can safely retire.

Scrubs poster

Scrubs · 182 episodes

Syndicated · multi-platform

Read: high same-household rewatch, year after year
The call: cheap to license, expensive to lose

Regional Outperformer

S.04

Where does a title over-index against its national baseline? Per-DMA and per-country reads tell a distributor which territory to push, and what to bring in.

One Piece poster

One Piece

Crunchyroll

Read: 1.6× national share in the Washington, DC DMA
The call: local intensity the national chart hides

§ 02Beyond the scores

The second-tier bench

82% AUDIENCE OVERLAP 74% 68% YOUR SHOWCASE TITLE

Correlation reads surface low-profile titles your showcase audience already loves: a deep bench per persona, priced like the long tail.

Free-to-premium ladders

FREE HOOK PREMIUM WALL VIEWERSHIP HOLDS ALL SEASON E01 E12

Episode-retention curves flag the series audiences follow to the finale: the ones worth windowing behind a paywall after the hook.

Proof, then the deal.

PeerLogix · p. 3

§ 03In practice

Pluto.tv · catalog strategy

$340M exit

In the years leading up to its acquisition by Viacom, Pluto.tv used PeerLogix signal to shape catalog licensing, leaning into the titles that actually held households inside the free ad-supported stream.

VIACOM ACQUIRES · $340M FAST SHARE OF US OTT HH · SHAPE OF RECORD

Major MSO · free-tier grid

+34% in Q1

A major multichannel operator programmed its free ad-supported tier with Niche Attractor and Churn Reducer signals: top-quartile performance against the incumbent grid in the first quarter, same shelf, same ad load.

“Ratings-card thinking, but for a world where nobody has a ratings card.”

— VP Programming, free ad-supported tier

§ 04The ownership lens

What a library is actually worth.

Fig. 02 · Illustrative
Durable franchise: still holding households a decade on Fading hit: the name outlives the demand THE VALUATION GAP GAP ACQUIRED 10 YEARS OF OBSERVED DEMAND →
Comps and awards price both libraries the same on day one. Ten years of observed household demand price the difference. In diligence, that is the entire negotiation.

§ 05Delivery & compliance

Format. Title read-outs and catalog audits, standing dashboards, or the raw daily feed by CSV, API, or S3.

Scope. Any title, series, franchise, or full library; per country and per DMA, with 10+ years of history behind each.

Privacy. Household-level, no PII, patented collection (two US grants). CCPA and GDPR compliant.

Send us three titles you’re weighing.

Sample read-out: observed demand, DMA-level, graded against the signal set. 48-hour turnaround.

Request a sample read-out → Book a call
peerlogix.com William Gorfein, Founder