For ad-tech & data partnerships · OTT data-as-a-service · est. 2014
PeerLogix
What’s streaming. Who’s watching. peerlogix.com
The streaming audience, observed at the household level. Packaged as segments your buyers can activate.
PeerLogix sits directly in the OTT stream and observes what actual households watch across virtually every major platform, including the ones that sell no ads and share no data. That observed behavior becomes audience segments for your marketplace: households defined by what they truly stream, not by what a model guesses they might.
every platform
One observed stream unlocks six targetable keys.
Fig. 01 · TaxonomyWhat most vendors sell
“Likes action content”What PeerLogix ships
Streamed an M:I film Follows Tom Cruise’s work§ 01The audience nobody else can see
The most valuable streaming households sit inside walled gardens that publish no viewership data. Because PeerLogix observes in the stream itself (patented methodology, two US grants, no PII), those households are visible, and reachable across the open web, mobile, and CTV at conventional CPMs. Your buyers reach the cord-cutters their linear plans lost.
§ 02What your platform gets
Marketplace segments: pre-built OTT audiences, keyed on title, franchise, genre, and cast, refreshed daily.
Custom builds: any slice of the catalog, joined to licensed demo and intent attributes via your identity graph.
Enrichment: viewing behavior as a signal layer for your existing IDs, models, and TV intelligence products.
Observed, not modeled.
PeerLogix · p. 2§ 03Why deterministic matters
Most “viewership” segments are amplified: a small observed seed, stretched by a lookalike model until it reaches sellable scale. PeerLogix segments are non-amplified by construction; scale comes from the collection method, so there is nothing to stretch:
The same segment, built two ways.
Fig. 02 · Segment anatomyTypical vendor · modeled
Small seed, stretched by a lookalike model
● watched ○ “looks like” a watcher
PeerLogix · observed
Every household actually streamed the title
● watched · non-amplified, at scale
§ 04In the stack
Nexxen · TV Intelligence
50M HH reachNexxen augmented its TV Intelligence solution with exclusive PeerLogix streaming viewership, layered onto set-top-box and ACR data: as many as 50 million households its advertisers can reach as one unified TV audience.
Top-5 DSP · audience marketplace
A top-5 DSP carries PeerLogix behavioral segments in its marketplace, keyed on title, franchise, genre, and cast, giving buyers audiences defined by actual streaming rather than DMP lookalikes.
The data has also lived inside Oracle, The Trade Desk, LiveRamp, Nielsen, Salesforce, and Lotame ecosystems, among others: onboarding and identity resolution are solved paths, not experiments.
“The integration of PeerLogix’s data into our TV Intelligence solution enhances our capacity to deliver unparalleled value to our clients through real-time, premium insights.”
— VP, TV Partnerships & Strategy, Nexxen · on the partnership
§ 05Delivery & compliance
Format. Packaged or custom segments to your DSP, DMP, or CDP of record; raw wholesale feeds by CSV, API, or S3.
Cadence. Daily refresh, with 10+ years of contiguous history behind every segment for validation.
Privacy. Household-level, no PII, no panels, no cookies. CCPA and GDPR compliant, clean for data-partnership review.
Name a title, a franchise, or a category.
Sample segments available: a test pull built to your taxonomy, 48-hour turnaround.