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PHOENIX, June 19, 2018 (GLOBE NEWSWIRE) -- Everett Jolly, CEO of Uptick Newswire and host of “Stock Day” recently welcomed Ray Colwell of PeerLogix (OTCQB:LOGX) (“the company”) back on to the podcast to provide company updates from the last six months.
PeerLogix is an advertising technology and data aggregation company with particular focus on media consumption and viewing trends amongst broad populations. According to Colwell, the company’s recent press releases have been “indicative of what the rest of the world is seeing in our space.” He goes on to explain how viewing habits have changed over the last few years. Gone are the days of crowding around a single large screen to watch a movie or sporting event; everyone has their own devices to stream personalized content, and this in turn has created a much more individualized media experience. “We’re in the same room, but we may as well be 3,000 miles away,” said Colwell about his own family’s media habits. The information that PeerLogix has gathered over the last 4 years are reflective of these changing trends and will give advertising entities a chance to modify their content to suit the audience.
The company has multiple new revenue generating initiatives spread across three focus areas. Colwell talked about a recent partnership with Pluto TV, a virtual multichannel video programming distribution, who will use PeerLogix’s date to give Pluto TV a better idea of what content to purchase and ultimately recommend to site and app visitors helping drive incremental consumption and yield. Product placement has been on the rise as well, as viewers have begun shifting away from ad-supported platforms to ad-free, paid streaming services. PeerLogix will have more to announce in this area over the coming months. Finally, the established relationship with AdSquare has developed over the last few months leading to numerous collaborations on specific, custom audiences for numerous digital ad campaigns.
“As linear TV is fragmenting, we are re-aggregating those fragmented audiences. People like AdSquare are taking note of that and leaning on us to get them the kind of data they need to sell more advertising. We are super excited about taking that relationship to the next level, and working with them on a daily basis,” said Colwell.
PeerLogix currently trades on the OTCQB market under the ticker symbol LOGX. Shares are selling at around 10 cents each. Jolly believes that the company is grossly undervalued, and that investors should look into getting involved early.
For more information on the company’s pending patents, revenue generating initiatives and partnerships, please listen to the full interview at the link below.
About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Forward-Looking Statement This press release includes “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Actual results may differ from expectations and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Additional information concerning these and other risk factors are contained in the Company’s most recent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in their expectations or any change in events, conditions or circumstances on which any such statement is based, except as required by law.
About Uptick Newswire and the “Stock Day Podcast” Uptick Newswire is a private company reaching out to the masses keeping investors and shareholders up to date on company news and bringing transparency to the undervalued, undersold, micro-cap stocks of the market and is the sole producer of the Uptick Network “Stock Day” Podcast. The Uptick Network “Stock Day” Podcast is an extension of Uptick Newswire and has recently launched the Video Interview Studio located in Phoenix, Arizona.
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