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NEW YORK, NY, Aug. 30, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -PeerLogix, Inc. (OTCQB: LOGX), the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, has today announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion.
Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering their brand and agency clients to leverage historic and real-time OTT viewership data gleaned from the company’s library of over 50,000 TV and movie titles. These channel partners make up 7 of the top 8 buying platforms, including adsquare and LiveRamp’s Data Store.
JTG Ventures business development team will begin to support efforts of these channel partners by facilitating client integrations on a case by case basis. PeerLogix CEO, Ray Colwell explains, “We chose JTG because of their depth of experience in the digital demand/buy-side ecosystem. They have a strong understanding of the infrastructure which enables scalable, programmatic, digital media buying - leveraging unique data sets like the OTT data that PeerLogix has built over a 4 year period.”
As Q4 approaches, PeerLogix is focused on product expansion to facilitate more use-cases for their OTT data library, from quantifying product placement viewership to content procurement and content recommendation benefiting both advertisers and content providers. In order to both define this productization and tell the story to the industry, the company has also tapped JTG to provide marketing communication resources, to include product marketing, press relations, thought leadership and industry positioning.
“PeerLogix has a very exciting story to tell the digital media ecosystem,” explains JTG Ventures Founder & Managing Director, Jonathan Slavin who immediately brings to PeerLogix almost two decades of experience in sales, strategy and business development leadership across the digital media space. “Their ability to offer such a unique data set – a comprehensive catalogue of more than 4 years of OTT data - allows brands to immediately complement their premium video buying with a scalable, and previously unidentified, audience viewership of premium inventory. It really is a no-brainer once the industry understands what PeerLogix delivers in the OTT space.”
About PeerLogix
PEERLOGIX is the go-to audience discovery platform for those advertisers hoping to make sense of the evolving Smart TV/OTT ecosystem. With a library of over 4 years of streaming video data, and powered by patent pending technology platform that collects real-time OTT data and uses both licensed and publicly available databases to provide insights into consumer preferences, PEERLOGIX is able to deliver the entire spectrum of ‘cord cutters’ as targeted advertising audiences.
About JTG Ventures
JTG Ventures is a digital media consultancy focused on providing a wide range of easily scalable services that match the needs of today’s emerging brands, agencies and platforms. The company provides seamless resource augmentation in the following areas of expertise: Revenue Growth, Data Integration, Platform Media Buying, Ad Operations, Customized Programmatic Infrastructure, Tech Development, Marketing & Communications and Strategic Fundraising/Partnerships.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.
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