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There are so many ways for content platforms to use the OTT/streaming viewership data that the PeerLogix library has to offer. More and more, we will be discussing how this valuable data can be used to reinvent the metrics by which a content platform can assess the value of any given title to its particular content acquisition strategy - a process we call "OTT Moneyball."
One valuable data set for any platform considering expanding its footprint beyond the US is the extent to which key titles out-perform in foreign markets.
While it may be easy enough to simply identify titles that perform well in specific regions, most platforms don’t have the luxury of being able to afford region-specific content. One solution is to identify current platform titles whose overseas popularity exceeds their US popularity and then ‘feature’ them in the markets where they are outperforming..
To define this ‘International Out-Performance’ metric, PeerLogix scores titles by ratios of the number of streams we see in the targeted market versus the number of streams we see in the US during the same period.
This ratio is weighted for total streams seen in the target region and the result is that a higher number indicates
This process can provide some interesting insights into the differences in what different populations are drawn to.
For example, if we look at titles with the largest discrepancy between their streaming performance in our European country group (UK, Germany, France, Italy Spain) on the high end, and in the US on the low end, we see that.....
1) Some highly anticipated OTT platform originals that do not perform as well as expected in the US, may prove more valuable when/if the producing platform decides to make them available to a European audience.
"The Midnight Sky is a 2020 American science fiction film directed by George Clooney, based on the 2016 novel Good Morning, Midnight by Lily Brooks-Dalton. It stars Clooney as a scientist who must venture through the Arctic Circle to warn off a returning spaceship following a global catastrophe. Felicity Jones, David Oyelowo, Tiffany Boone, Demián Bichir, Kyle Chandler, and Caoilinn Springall also star.
The Midnight Sky began a limited theatrical release on December 11, 2020, and received mixed reviews." - Wikipedia
While Midnight Sky has met with 'mixed reviews' and lower than expected streaming numbers in the US, the movie is being streamed 17X more in our European Grouping!
2) Sometimes, movies that go relatively unnoticed by US box office and streaming audiences can find second (or even first) lives with European streaming audiences.
Dystopia (2018)
"It is the year 2037. Our world is dying, slowly, from a virus that has rendered mankind infertile. Not a single child has been born in 25 years. Governments are now powerless puppets for the biggest corporations and Biocorp, the world's biggest, keeps promising a cure that never comes." - IMDB
Currently, Dystopia is being streamed almost 27X more in our European Group than in the US!
3) Older US series often find new life with streaming European audiences.
"V is an American science fiction television series that ran for two seasons on ABC, from November 3, 2009, to March 15, 2011.[1][2] A remake of the 1983 miniseries created by Kenneth Johnson, the new series chronicles the arrival on Earth of a technologically-advanced alien species which ostensibly comes in peace, but actually has sinister motives.[3]V stars Elizabeth Mitchell and Morena Baccarin, and is executive produced by Scott Rosenbaum, Yves Simoneau, Scott Peters, Steve Pearlman, and Jace Hall.[4] The series was produced by The Scott Peters Company, HDFilms and Warner Bros. Television. On May 13, 2011, ABC cancelled the series after two seasons." - Wikipedia
V is currently receiving 16X more streaming views in our European Group than by US audiences!
Check out TVRev's FREE Industry report on data-driven content acquisition strategies, featuring a dive into PeerLogix's 'OTT Moneyball' approach for content platforms.
To learn more about PeerLogix's OTT data capabilities, check out www.PeerLogix.com/ebook.
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