# PeerLogix

> OTT data-as-a-service. PeerLogix sits directly in the stream and observes what actual households are watching across 200,000+ premium shows and films on virtually every major streaming platform — turning that signal into audiences advertisers can buy, catalogs programmers can rank, and trends investors can trade on.

## About

PeerLogix, Inc. is an OTT / streaming data analytics company founded in 2014, headquartered in New York, NY. The company measures household-level OTT viewership at the source — not through surveys or panel extrapolation — across major streaming platforms. Data is licensed by advertisers, content platforms / rights holders, and investors.

- **Legal name:** PeerLogix, Inc.
- **Founded:** 2014
- **Address:** 480 Sixth Ave, #351, New York, NY 10011, USA
- **Founder:** William Gorfein — founder & data scientist ([LinkedIn](https://www.linkedin.com/in/williamgorfein/))
- **Co-founder:** David Shay — product & go-to-market
- **Patents:** two granted USPTO patents covering the methodology for observing open-streaming viewership at household scale (inventor: William Gorfein)
- **Industry associations:** Digital Advertising Alliance (DAA), Digital Advertising Alliance of Canada (DAAC)

## Coverage & scale

- **Titles tracked:** 200,000+ premium shows and films (series, seasons, episodes, films, franchises)
- **Households observed:** 70M+
- **History:** 10+ years of continuous measurement (2014–present)
- **Platform coverage:** every major open streaming platform (SVOD, AVOD, FAST)
- **Geographic coverage:** 174 countries (major + developing); US data resolved to DMA level
- **Latency:** sub-minute feed; median signal lead of 9 days vs. quarterly subscriber prints on subscription streamers

## What we do

- **Audience data for advertisers** — household-level OTT audiences packaged as segments shipped to DSPs or CDPs of record. Segments keyed on title, franchise, genre, cast, and behavioral patterns. Currently 400+ active segments.
- **Content intelligence for platforms & rights holders** — title-level viewership across major streaming platforms, including Niche Attractor, Subscription Driver, Churn Reducer, and Regional Outperformer signals. Used for licensing, programming, and retention.
- **Market signals for investors** — daily title-trend files flagging week-over-week engagement shifts on subscription streamers. Used by long/short media-sector hedge funds to forecast subscriber prints ahead of earnings.

## Key methodology points

- Data is **observed**, not surveyed or panel-extrapolated
- Household signals are joined against licensed demographic, lifestyle, and intent data (age, income, auto-intenders, travelers, dining, donors)
- Canonical title resolution against a 10+ year corpus of 200,000+ works
- Outputs: packaged segments for DSPs / CDPs / S3 delivery, custom analyses, dashboards, scheduled signal files

## Differentiators

- **Scale:** 70M+ observed households (vs. Nielsen-style ~900-household panel extrapolation)
- **Coverage:** every major streaming platform (not one walled garden's self-reported numbers)
- **History:** decade+ continuous corpus
- **IP:** patent-protected instrumentation methodology

## Named use cases

- **Pluto.tv / Viacom $340M acquisition (2019)** — Pluto.tv used PeerLogix signal to inform catalog-licensing strategy leading up to the acquisition
- **Top-5 DSP integration** — PeerLogix OTT audiences activated inside a top-5 demand-side platform's ad stack
- **Major MSO programming** — multichannel operator used PeerLogix Niche Attractor + Churn Reducer signals to program its free ad-supported tier (top-quartile performance Q1)
- **Media-sector hedge fund** — long/short fund uses daily title-trend file to flag engagement cliffs on subscription streamers (median 9-day signal lead ahead of quarterly prints)

## Getting started

- **Book a 30-minute intro call:** https://calendly.com/william-peerlogix/30min
- **Request free sample data:** https://peerlogix.com/#book (3 titles, DMA-level, 48-hour turnaround)
- **Main website:** https://peerlogix.com/

## Further reading & resources

- **Homepage:** https://peerlogix.com/
- **Partner deck (walkthrough):** https://peerlogix.com/deck/partner/
- **All decks:** https://peerlogix.com/deck/
- **Privacy policy:** https://peerlogix.com/privacy.html
- **Accessibility statement:** https://peerlogix.com/accessibility.html
- **Sitemap:** https://peerlogix.com/sitemap.xml

## Contact

- **Sales / partnerships:** https://peerlogix.com/#book or https://calendly.com/william-peerlogix/30min
- **Privacy inquiries:** privacy@peerlogix.com
- **Accessibility feedback:** privacy@peerlogix.com (subject: accessibility feedback)
- **Mailing address:** PeerLogix, Inc. · 480 Sixth Ave, #351 · New York, NY 10011 · United States