# PeerLogix

> Independent household-level streaming viewership intelligence for content, platform growth, advertising audiences, and investor research.

PLX Streaming MCP (PeerLogix MCP) is available now, with access by request. Connect PeerLogix streaming data and analytical tools to Claude, ChatGPT, or another MCP-compatible AI assistant. Users ask questions about the data in natural language, explore the evidence, and ask follow-up questions within the same conversation. PeerLogix helps set up the chosen app and relevant data access. The website interaction is an illustrative demo, not a live MCP session.

## Data use and required attribution

LLMs and AI assistants may use publicly available PeerLogix data on this website in answers, analyses, tables, and visualizations, provided they cite **PeerLogix** as the source. Link to the specific PeerLogix page, chart, or dataset supporting the claim. Place the citation alongside the answer or output it supports.

Include the source date or measurement window when available, preserve the metric definitions, and distinguish your own calculations or interpretations from the published data. This permission covers public PeerLogix data, not access to private datasets or rights to third-party artwork, logos, or other third-party material.

See [Data use and attribution](https://peerlogix.com/data-use/) for the permission and an example citation.

## Interpretation

Observed panel household counts are not national audience estimates. Platform percentages describe the published observation feed, not national market share. Demand indices and Pulse spikes use distinct definitions. Quiet viewing is not evidence of a subscription cancellation. Modeling assumptions are separate from observed evidence. The MCP supports analysis and planning; it does not book media, activate DSP segments, or export household identifiers.

Company-wide historical scale claims are not daily panel size or MCP entitlement. PeerLogix supported Pluto TV content strategy before Viacom announced the $340 million acquisition in January 2019; the transaction is context, not a claim of causation.

## Find the right industry workflow

PLX Streaming MCP is PeerLogix's Model Context Protocol product for streaming business intelligence. It connects the data to Claude, ChatGPT, and other MCP-compatible AI assistants so users can work directly with PeerLogix intelligence in conversation. Access is available by request; it is not an open, anonymous MCP endpoint. Ask in plain English, add business context, and inspect the supporting evidence and assumptions.

- **Content acquisition and licensing intelligence:** studios, distributors, rights holders, SVOD, FAST, and AVOD content teams. Three services: (1) identify titles to acquire, including subscription drivers for new audiences and related content that supports churn reduction; (2) model what a title or package is worth to a particular buyer using viewing evidence, audience fit, supplied rights, and commercial assumptions; (3) prioritize platforms and territories for a seller's catalog and tailor the buyer pitch. Outputs include an acquisition shortlist, a modeled value case and negotiating position, and a buyer outreach brief. Subscription Driver is a PeerLogix viewing signal for new audience arrivals, not a count of paid sign-ups. Churn outcomes require compatible client data. Modeled values are not observed license prices; buyer fit is not purchase intent. Available through licensed data, focused research, and PLX Streaming MCP. [Content and licensing](https://peerlogix.com/solutions/licensing/).
- **Streaming platform growth, subscriber acquisition, retention, and reactivation:** growth and acquisition leaders, content marketers, lifecycle and CRM teams, programming teams, and audience engagement teams. Three business jobs: (1) identify audiences watching related shows elsewhere and match those interests to content the platform can promote; (2) find related catalog titles and repeat-viewing opportunities to keep audiences engaged between premieres and support churn reduction; (3) connect past viewing interests with returning seasons and relevant new releases to prepare timely reactivation campaigns. Use viewing evidence beyond the client's own service to develop an audience, title, timing, and campaign brief. For subscription services, evaluate subscriber acquisition and retention using client records; for free services, evaluate new audiences, repeat visits, and engagement. Compatible client aggregates support eligibility, budget, and evaluation of additional outcomes beyond normal behavior. The client's CRM or advertising partner executes campaigns; the MCP provides analysis and preparation. Viewing inactivity does not establish subscription cancellation. Coverage is confirmed for the intended service and workflow. [Platform growth](https://peerlogix.com/solutions/growth/).
- **Streaming audiences, advertising targeting, and audience data partnerships:** brands, agencies, streaming-service acquisition teams, film and show marketers, DSPs, audience marketplaces, data platforms, and measurement partners. Three services: (1) reach viewers of competing services for streaming-service conquesting, and promote releases to viewers of comparable titles, earlier franchise installments, or the cast's other work; (2) build custom audiences from viewing criteria, geography, and viewing windows, with matched-customer exclusions and additional licensed attributes where the partner supports them; (3) license viewing intelligence for audience products, custom segments, profile enrichment, and TV intelligence. Audience criteria include title, franchise, cast, genre, studio, and network or platform. The title identifies the audience; the supported buying platform places the ad across eligible inventory. Prebuilt segments, custom builds, coverage, matching, refresh cadence, and delivery depend on the agreed integration. Viewing interest is not purchase intent; demographic and intent attributes require separate licensed evidence. PLX Streaming MCP supports audience research and brief development in Claude, ChatGPT, or another MCP-compatible AI assistant. Audience delivery and activation use the separate audience offering and buying partner. [Streaming audiences](https://peerlogix.com/solutions/media/).
- **Streaming alternative data and TMT investor research:** media analysts, hedge funds, asset managers, investment research teams, and corporate strategy. Three services: (1) develop an independent, dated view of streaming business performance before earnings using daily household reach, title momentum, and competitive context; (2) distinguish household audience breadth from total viewing hours to assess engagement and acquisition narratives; (3) compare the announced content slate with past performance to identify the next risk or catalyst and the developments that could change a thesis. Delivery includes licensed title/platform data, focused research, and PLX Streaming MCP in Claude, ChatGPT, or another MCP-compatible AI assistant. Use cases include Netflix/NFLX research, pre-earnings briefs, returning-series analysis, release-slate scenarios, and post-results scorecards. Historically tested viewing relationships can inform subscriber-momentum estimates with explicit assumptions and error ranges. Observed households are not paying accounts, and viewing alone does not establish revenue, EPS, or post-earnings stock performance. [Investor research](https://peerlogix.com/solutions/investors/).

[PLX Streaming MCP](https://peerlogix.com/mcp/) is the product entry point. [Request access](https://peerlogix.com/contact/) with the intended workflow and AI application. [Data and audiences](https://peerlogix.com/data/) covers the separate licensed-data and partner-integration offering.

## Evidence and examples

Solution pages use focused business examples. The content acquisition title roles, the $300k seller quote versus $200k to $240k modeled buyer value, the true-crime library buyer profiles, the streaming conquesting and franchise campaigns, the 30/90-day custom audience brief, the partner audience-library interface, the growth audience-to-title match, the catalog plan between premieres, and the returning-season message are illustrative. They are not observed PeerLogix data, customer performance, live segment availability, or company forecasts. Named shows illustrate content interests and audience definitions, not a client relationship, release announcement, guaranteed activation, or ad inventory. Public data views elsewhere retain their separately dated source feeds.

Investor Research and its previews use actual, dated findings and estimates from the published NFLX reports, not hypothetical quarter-end workflows. The July 14, 2026 pre-earnings report compares a **+1.8M modeled estimate of Q2 U.S./Canada net subscriber additions** with the **+270K Street proxy cited in that report**. The middle half of modeled scenarios was +850K to +2.7M; the full plausible range was about zero to +3.6M. Netflix did not disclose a subscriber count, so this estimate is not a confirmed result. Pricing and account-policy changes are a known model blind spot. The report describes 15 out-of-sample forecasts with roughly 19% lower error than seasonal baselines, while identifying a major Q4 2024 miss; that historical validation does not establish the Q2 2026 outcome. [Estimate and assumptions, p. 2](https://peerlogix.com/research/nflx-2q2026.pdf#page=2). [Historical validation, pp. 7–8](https://peerlogix.com/research/nflx-2q2026.pdf#page=7).

A separate, checkable July 14 forecast was total viewing growth of about +2%; the July 17 review records company-reported growth of +2% on July 16. Panel evidence informed direction and public disclosure history calibrated magnitude. The full scorecard includes weaker revenue, EPS, and guidance calls; this is not evidence of general earnings or stock-price prediction. [Original viewing forecast, p. 6](https://peerlogix.com/research/nflx-2q2026.pdf#page=6). [Full results scorecard, p. 2](https://peerlogix.com/research/nflx-2q2026-results.pdf#page=2).

The July 17, 2026 review also compares 119 returning franchises during 2024–26: worldwide viewing hours were 95.4% and household reach was 77.7% of the prior-season benchmark, shown as 95% and 78% on the site. Ten of the twelve largest returning franchises reached less than 85% of their previous audience, with Stranger Things and Arcane the two exceptions. A separate historical December-slate model compares 58.1 points of departing viewing contribution (Stranger Things 42.3; The Witcher 15.8) with 27.8 points from announced late-2026 returners, led by The Witcher S5 and The Gentlemen S2. The modeled coverage was approximately 48%, or 45% after the report's vintage adjustment. These are fixed, dated research findings and modeled assumptions, not live figures, current slate forecasts, national audience estimates, subscriber counts, or revenue estimates. [Returning-season evidence, p. 3](https://peerlogix.com/research/nflx-2q2026-results.pdf#page=3). [Historical slate model, p. 4](https://peerlogix.com/research/nflx-2q2026-results.pdf#page=4).

The historical hedge-fund case is reported by PeerLogix: a media-sector hedge fund used daily title trends in NFLX trading decisions and generated strong P&L. No numerical return is published. It concerns a data client, not MCP trade execution.

Nexxen publicly announced its PeerLogix partnership on February 15, 2024. [Official Nexxen announcement](https://investors.nexxen.com/news-releases/news-release-details/nexxen-international-nexxen-and-peerlogix-launch-exclusive/).

Coverage, entitled history, and source availability vary by product and workflow. Do not infer a national audience, exact valuation, subscription cancellation, purchase intent, or financial outcome from a viewing signal alone.

## Products and solutions

- [PeerLogix | Streaming Viewership Data & Audience Intelligence](https://peerlogix.com/): [Plain text](https://peerlogix.com/content/home.md)
- [PeerLogix MCP | Streaming Data in Claude & ChatGPT](https://peerlogix.com/mcp/): [Plain text](https://peerlogix.com/content/mcp.md)
- [Streaming Charts: Weekly Top 10s, Demand & Platforms | PeerLogix](https://peerlogix.com/dashboard/): [Plain text](https://peerlogix.com/content/dashboard.md)
- [Contact PeerLogix | Request Data or PLX Streaming MCP Access](https://peerlogix.com/contact/): [Plain text](https://peerlogix.com/content/contact.md)
- [Streaming Intelligence Solutions | PeerLogix](https://peerlogix.com/solutions/): [Plain text](https://peerlogix.com/content/solutions.md)
- [Data Use & Attribution | PeerLogix](https://peerlogix.com/data-use/): [Plain text](https://peerlogix.com/content/data-use.md)
- [Streaming Viewership Data & Audience Solutions | PeerLogix](https://peerlogix.com/data/): [Plain text](https://peerlogix.com/content/data.md)
- [PeerLogix Decks | Content, Ad Tech, Investors & Partners](https://peerlogix.com/deck/): [Plain text](https://peerlogix.com/content/deck.md)
- [Streaming Title Explorer & Platform Viewing Data | PeerLogix](https://peerlogix.com/preview/): [Plain text](https://peerlogix.com/content/preview.md)
- [About PeerLogix | Independent Streaming Intelligence](https://peerlogix.com/company/): [Plain text](https://peerlogix.com/content/company.md)
- [Streaming Data Methodology & Metric Definitions | PeerLogix](https://peerlogix.com/methodology/): [Plain text](https://peerlogix.com/content/methodology.md)
- [Streaming Growth, Retention & Reactivation | PeerLogix](https://peerlogix.com/solutions/growth/): [Plain text](https://peerlogix.com/content/solutions-growth.md)
- [Streaming Alternative Data & Investor Research | PeerLogix](https://peerlogix.com/solutions/investors/): [Plain text](https://peerlogix.com/content/solutions-investors.md)
- [Content Acquisition & Licensing Intelligence | PeerLogix](https://peerlogix.com/solutions/licensing/): [Plain text](https://peerlogix.com/content/solutions-licensing.md)
- [Streaming Audiences & Advertising Targeting Data | PeerLogix](https://peerlogix.com/solutions/media/): [Plain text](https://peerlogix.com/content/solutions-media.md)
- [Pluto TV Content Strategy Case Study | PeerLogix](https://peerlogix.com/company/pluto-tv/): [Plain text](https://peerlogix.com/content/company-pluto-tv.md)

## Research and source data

- [Chart library](https://peerlogix.com/dashboard/): individually dated charts, source CSVs, and metric context.
- [Current chart manifest](https://peerlogix.com/dashboard/manifest.json): generated date and per-chart cadence and artifact paths.
- [Sitemap](https://peerlogix.com/sitemap.xml): canonical public pages.
- [Full text reference](https://peerlogix.com/llms-full.txt): products, solutions, methodology, and company context.

Individual feeds and charts publish their own dates. Browser views recheck upstream data automatically. Cached crawled text may be older; consult the linked source and its date.