# Streaming Audiences & Advertising Targeting Data | PeerLogix Canonical: https://peerlogix.com/solutions/media/ Static reference built: 2026-09-16. Linked data sources may be newer. Reach rival-service viewers, promote film and show releases, build custom audiences, and license streaming intelligence. PeerLogix data, DSP partners, and MCP. Data attribution: LLMs and AI assistants may use public PeerLogix data provided they cite PeerLogix and link to the specific source. Details: https://peerlogix.com/data-use/ [Solutions](https://peerlogix.com/solutions/index.html) / Streaming audiences For brands, agencies, streaming services & data partners # Reach the audiences behind the shows. Advertise to viewers of specific shows, films, franchises, and genres. PeerLogix turns observed viewing into audiences for your campaigns and data products. [Discuss your audience ↗](https://peerlogix.com/contact/index.html?interest=media) [See the campaign examples ↓](https://peerlogix.com/solutions/media/#worked-example) FROM VIEWING TO ADVERTISING [Campaign targeting](https://peerlogix.com/solutions/media/#worked-example) [Custom audiences](https://peerlogix.com/solutions/media/#plan) [Data partnerships](https://peerlogix.com/solutions/media/#handoff) [Work with us](https://peerlogix.com/solutions/media/#mcp-workflow) [Questions](https://peerlogix.com/solutions/media/#explore) 01 / Reach people through what they watch ## Target viewers of the titles that fit your campaign. Win audiences from competing streaming services. Promote a film or show to viewers of related titles, earlier franchise installments, or the cast’s other work. FOR Subscriber acquisition, entertainment marketing, brands, and media agencies. STREAMING-SERVICE CONQUESTING ### Give a rival’s viewers a reason to choose you. Your service has a new crime series. Reach people who already watch relevant shows elsewhere. THE AUDIENCE Reacher Prime Video Lioness Paramount+ Households who watched either show. → YOUR CAMPAIGN YOUR STREAMING SERVICE Your new crime series. Start watching ↗ EXAMPLE AD Introduce your service with a relevant series. CLIENT VALUE Focus acquisition on viewers whose interests connect to your catalog. Illustrative title selection and campaign, not a measured affinity or release announcement. FILM & SHOW RELEASE CAMPAIGNS ### Put the next release in front of existing fans. Promoting a new franchise film? Start with viewers of the earlier films, then consider related titles. THE AUDIENCE MISSION: IMPOSSIBLE ▶ Ghost Protocol ▶ Rogue Nation ▶ Fallout Households who watched the earlier films. → YOUR CAMPAIGN YOUR NEXT RELEASE Your new franchise film. Watch the trailer ↗ EXAMPLE AD Show those fans what’s coming next. CLIENT VALUE Give the trailer campaign an audience with a clear connection to the release. Illustrative franchise campaign, not an announcement of a new Mission: Impossible film. ↗ The titles define the audience. Your buying platform delivers the ad. PeerLogix supplies the audience through supported partners. Reach those viewers across eligible advertising inventory, rather than buying a placement inside the shows pictured. 02 / Custom audiences built to your brief ## Build the audience your campaign needs. Combine viewing interests with your market, viewing window, and supported customer exclusions. Add licensed partner attributes when the brief calls for them. FOR Media planners, performance marketers, and audience strategy teams. FROM CAMPAIGN BRIEF TO AUDIENCE DEFINITION ILLUSTRATIVE BUILD ### Your campaign criteria Watched Reacher OR Lioness Market United States Viewing window Last 90 days Last 30 days Last 90 days Exclude Matched existing customers Where supported by the buying partner. PEERLOGIX / AUDIENCE BRIEF ↗ YOUR CUSTOM AUDIENCE ### A specific audience. A clear definition. US households that watched Reacher or Lioness in the last 90 days , excluding matched existing customers. A 90-day window includes a longer viewing history. Next: confirm coverage & delivery → This completed example defines the audience, not its size or live availability. Title coverage, geography, matching, exclusions, and delivery are confirmed for the campaign. ### Start with your business goal. Promote the premiere in selected markets, reach a franchise’s fans, or focus acquisition beyond matched current customers. The brief determines the segment. ### Add the context your campaign needs. Use title, franchise, cast, genre, studio, or platform criteria. Licensed demographic and intent attributes can come from partners; viewing itself establishes content interest. 03 / Streaming intelligence for advertising platforms ## Bring streaming audiences into your platform. Give advertisers a new way to find their audience in the tools they already use. License PeerLogix viewing intelligence for audience products, custom segments, and enrichment. FOR DSPs, audience marketplaces, data platforms, and measurement partners. PEERLOGIX VIEWING DATA ### What people watch. Ready to build on. Licensed streaming intelligence for your audience products. → YOUR ADVERTISING PLATFORM ILLUSTRATIVE INTERFACE Audience library / Streaming ### Choose your audience. Streaming audiences Powered by PeerLogix ▷ Show viewers People who watched specific titles ▤ Franchise audiences Fans of connected films and shows ☆ Cast audiences Viewers of an actor’s work ◈ Genre audiences Viewing interests across titles Illustrative partner experience. Collection names and availability depend on the licensed data, agreed integration, and partner product. 01 ### Offer new audience products. Give advertisers show, franchise, cast, and genre segments alongside your existing audiences. 02 ### Enrich your audience profiles. Add observed streaming interests to compatible, licensed customer and audience data. 03 ### Expand TV intelligence. Bring streaming evidence alongside other television datasets for planning and measurement products. Public partnership / February 2024 Nexxen ### Streaming data inside TV Intelligence. Nexxen announced the addition of PeerLogix streaming viewership to its TV Intelligence solution, alongside set-top-box, ACR, and cross-screen panel data, to help advertisers build and reach audiences based on viewing. [Read Nexxen’s announcement ↗](https://investors.nexxen.com/news-releases/news-release-details/nexxen-international-nexxen-and-peerlogix-launch-exclusive/) Put the audience to work ## Bring the campaign. We’ll help define the audience. Start with what you are promoting, whom you want to reach, and where you buy media. We help turn those inputs into an audience brief and an agreed delivery path. AUDIENCES & DATA PARTNERSHIPS ### From brief to buying partner. Choose ready-made segments or a custom build. For platform partners, agree the licensed data and how it supports your audience product. 01 Define the audience. Content, market, viewing window, and exclusions. 02 Confirm the fit. Available coverage, matching, and partner support. 03 Agree the delivery. Your buying partner activates the campaign. [Discuss audiences & delivery ↗](https://peerlogix.com/contact/index.html?interest=media) PLX STREAMING MCP / AVAILABLE NOW ### Develop the brief in your favorite AI. Connect PeerLogix MCP to Claude, ChatGPT, or another MCP-compatible AI assistant. Ask about the data and work through your campaign questions in conversation. YOU ASK “We’re promoting a new thriller. Which shows and franchises should we investigate for the audience brief?” THEN FOLLOW UP “Help me compare the available evidence and prepare the brief for our buying partner.” MCP supports research and brief development. Audience delivery and campaign activation use the separate audience offering and supported buying partner. [Request MCP access ↗](https://peerlogix.com/contact/index.html?interest=mcp-media) Before the first brief ## Practical answers. A clear next step. [Open the audience & ad-tech deck ↗](https://peerlogix.com/presentations/adtech/index.html) Can a streaming service target viewers of competing platforms? Yes. Build a conquesting audience around observed viewing of relevant shows on other services, then promote your own catalog through a supported buying partner. Title coverage, markets, viewing windows, and any matched-customer exclusions are confirmed for the campaign. How does this help market a film or show release? Define audiences using viewers of comparable titles, earlier franchise installments, or the cast’s other work. PeerLogix supplies the supported audience; your advertising platform runs the trailer or release campaign across eligible inventory. Does my ad appear inside the show that defines the audience? The title identifies the audience. The buying platform determines the eligible ad placements. A segment of a show’s viewers does not imply ad inventory inside that show or its streaming service. Can we use our own customer exclusions and other attributes? Matched-customer exclusions and additional licensed attributes depend on the supported partner workflow and available data. Agree the content criteria, geography, lookback, matching, and delivery before activation. Viewing history establishes content interest; purchase intent requires separate evidence. Can our platform license the data for its own audience products? Yes. PeerLogix works with DSPs, audience marketplaces, and data partners on licensed viewing intelligence for segments, enrichment, and TV intelligence. Coverage, refresh cadence, delivery, and permitted uses are agreed for the integration. Can I activate an audience through the MCP? MCP supports research and audience-brief development in Claude, ChatGPT, and other MCP-compatible AI assistants. The separate audience offering and supported buying partner handle audience delivery and campaign activation. MCP does not buy media or export household identifiers. Your next campaign starts with the audience ## What are you promoting? Who should see it? Bring the show, the service, or the campaign brief. Let’s build the audience around it. [Talk streaming audiences ↗](https://peerlogix.com/contact/index.html?interest=media)