# PeerLogix: Partner Deck · v5

Canonical: https://peerlogix.com/presentations/partner/

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# PeerLogix partner presentation

LIVE · OTT STREAM

TITLES · 201,430

HH · 71.2M

HISTORY · 10Y+

COUNTRIES · 174

CONFIDENTIAL · PARTNER BRIEFING

EST. 2014 · NEW YORK · OTT MEASUREMENT AS INFRASTRUCTURE

VOL. V · APRIL 2026

PeerLogix

.

Streaming killed the panel.

We replaced it

.

A PARTNER INTRODUCTION

PREPARED FOR YOUR REVIEW

Household-level OTT viewership:

measured at the source, not the survey.

Measurement

Signal

Infrastructure

§ 00

· Contents

PEERLOGIX · PARTNER DECK · 2026

IN THIS BRIEFING

## Five chapters .

A short, structured read on the measurement gap in streaming: and the infrastructure we've built to close it.

§ 01

The

stakes

Why streaming measurement is broken: and what that costs the people building inside it.

03: 04

§ 02

The

signal

The one thing PeerLogix sees that Nielsen, the platforms, and the bid stream don't.

05: 07

§ 03

The

product

Named, observed signals: delivered raw into the stack you already run.

08: 11

§ 04

The

proof

The Pluto TV story: and the decade of integrations behind it.

12: 13

§ 05

Partnering

Who's here, and the three ways a conversation becomes a pilot.

14: 16

READING TIME · APPROX. 6 MINUTES

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§ 01

· Opening

PEERLOGIX · PARTNER DECK · 2026

CHAPTER ONE

The stakes

.

01

Panels see about

one percent

of households. Streaming isn't sampling: it's

addressable.

The old measurement stack can't follow.

CHAPTER OPENS

03

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§ 01

· The stakes

PEERLOGIX · PARTNER DECK · 2026

THE PROBLEM EVERY PARTNER ALREADY HAS

## One household. Ten surfaces. Zero shared measurement .

#

FIG. 1 · ONE U.S. HOUSEHOLD · THIRTY DAYS

SHARE OF WATCH TIME

HOURS

01

Netflix

24.6

02

Hulu

18.3

03

Max

14.9

04

Prime Video

13.7

05

Tubi

11.6

06

Disney+

10.8

07

Pluto TV

9.7

08

Paramount+

8.2

09

Peacock

6.4

10

The Roku Channel

5.3

TOTAL · 10 DESTINATIONS

123.5

HRS

THE ARGUMENT

Ten apps.

Different logins.

Different UIs.

Different libraries.

No shared

measurement layer

anywhere

.

90%+

of U.S. streaming watch-time

happens

outside

panel coverage

.

STAKES · MAGNITUDE

04

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§ 02

· The signal

PEERLOGIX · PARTNER DECK · 2026

CHAPTER TWO

The signal

.

You can't count what you can't see

.

We see it: 201,430 titles,

71.2 million households,

ten years deep.

LIVE · PEERLOGIX OTT STREAM

FIG. 2.0 · SAMPLE · ANONYMIZED

peerlogix · ott-stream · us-east · tail -f

RATE ·

4,218

/sec

TS (UTC)

│

HH_ID

│

SURFACE

│

TITLE

│

EVENT

TITLE-LEVEL · HH-LEVEL · CCPA + GDPR ALIGNED

174 COUNTRIES · 10Y+ HISTORY

CHAPTER OPENS · LIVE SIGNAL

05

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§ 02

· The signal

PEERLOGIX · PARTNER DECK · 2026

WHO USES THE FEED

## One signal . Three products.

The same observed stream answers three different questions: asked by three different rooms. Advertising, content, and capital are not separate businesses for us. They are three renderings of one observation.

ROOM 01

DSPs · SSPs · AGENCIES

Advertising

THE QUESTION · WHO TO BID ON

Household-level audiences built on observed OTT viewing: not panel extrapolation, not platform opt-in. The signal lands inside the bid stream as an audience a buyer can reach.

DELIVERED AS

Audience segments pushed to

DSPs, SSPs, and activation partners.

ROOM 02

NETWORKS · STUDIOS · PLATFORMS

Content

THE QUESTION · WHAT TO GREEN-LIGHT

Which titles actually drive tune-in, carry a cohort between platforms, or over-index in a target region. The measurement layer for licensing, programming, and attribution decisions.

DELIVERED AS

Named signals and custom reads into

programming, licensing, and strategy teams.

ROOM 03

FUNDS · BANKS · DILIGENCE

Capital

THE QUESTION · WHAT IS IT WORTH

Independent, observed reads on viewership that don't rely on a platform's own disclosures. The signal underwriters, acquirers, and public-market investors use when the press release isn't the whole story.

DELIVERED AS

Diligence-grade reads for

acquirers, funds, and research analysts.

Engineered once

.

Priced distinctly.

Sold into three rooms that each believe they need their own measurement.

SIGNAL · THREE ROOMS

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§ 02

· The signal

PEERLOGIX · PARTNER DECK · 2026

A DECADE OF OBSERVATION · NOT REPLAYABLE

## You can measure today . You cannot measure yesterday.

FIG. 3 · OTT TITLES OBSERVED · MILESTONE YEARS

2014

5,800

2017

42,100

2020

72,400

2023

116,400

2025

188,700

2026

201,430

WHY NO ONE ELSE HAS THIS

01 · TEMPORAL

201,430

OTT & CTV titles observed,

since 2014.

02 · ARCHITECTURAL

71.2M

Household-level fingerprint:

privacy-respecting, not a cookie.

03 · LEGAL

Patents

.

Collection methodology on file:

no second path.

Patents you'd have to work around

.

A decade you can't reclaim.

SIGNAL · MOAT

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§ 03

· Opening

PEERLOGIX · PARTNER DECK · 2026

CHAPTER THREE

The product

.

03

Signal becomes a sentence

.

"Households who watched X also spent Y hours on Z."

CHAPTER OPENS

08

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§ 03

· The product

PEERLOGIX · PARTNER DECK · 2026

THE QUESTIONS OUR PARTNERS ACTUALLY ASK

## New questions . Answered at household scale.

PARTNER QUESTIONS · ILLUSTRATIVE

Which audience drove

Season 2 tune-in

for our flagship series?

NETWORK · CONTENT STRATEGY

Do our Pluto viewers

also watch

Tubi? How heavily?

FAST OPERATOR · COMPETITIVE

What's the overlap between

Paramount+ subscribers

and

Max cancellers

?

SVOD PLATFORM · RETENTION

Which creative drove

upper-funnel reach

for a Samsung TV+ launch?

AGENCY · PLANNING

Among

auto-intenders

, what shows index highest this quarter?

BRAND · MEDIA

For an

HBO original

, which streaming households are most likely to convert?

NETWORK · ACQUISITION

ONE ANSWER · MOCKED

QUERY · Q2 2026

"Households that watched The Bear: where else are they?"

HULU · THE KARDASHIANS

3.4x

MAX · SUCCESSION

2.8x

NETFLIX · GLASS ONION

2.1x

APPLE · TED LASSO

1.9x

PEACOCK · POKER FACE

1.7x

INDEX VS. GEN. U.S. STREAMING HH · ILLUSTRATIVE

PRODUCT · APPLIED

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§ 03

· The product

PEERLOGIX · PARTNER DECK · 2026

WHAT THE FEED BECOMES

## Numbers buyers ask for by name.

Ten years inside the stream distill to a library of named, observed signals. Four of the twelve we deliver: each one paired with an observation, not a model.

SIGNAL CATALOG · 12 ACTIVE

SHOWN : 4

S.01

S.02

S.03

S.04

S.05

S.06

S.07

S.08

S.09

S.10

S.11

S.12

S.01

DISCOVERY

Niche Attractor

ANSWERS: "WHAT SHOULD WE LICENSE?"

Titles that over-index inside a specific genre audience vs. the general population: the shows that quietly anchor a vertical.

OBSERVED · 2018

Forensic Files

indexed

4.1×

among true-crime households vs. US baseline:

before

the Netflix licensing wave.

S.03

ACQUISITION

Subscription Driver

ANSWERS: "WHAT BRINGS THEM IN?"

Titles tied to

new

household arrivals in a platform's stream: the shows pulling sign-ups, not entertaining the already-signed-up.

OBSERVED · 2017

Pluto TV's library additions weighted on this signal tracked with

7× MAU growth

into the Viacom acquisition.

S.06

RETENTION

Churn Reducer

ANSWERS: "WHAT KEEPS THEM?"

Series with the highest rewatch ratios per household over time: the shows keeping subscriptions alive between tentpole drops.

OBSERVED · 2021

The Office

rewatched by

38%

of Peacock households within 90d of arrival: higher than any original that year.

S.09

GEOGRAPHIC

Regional Outperformer

ANSWERS: "WHERE DO WE SELL IT?"

Titles over-consumed in a target market vs. their U.S. baseline: the read that tells a distributor which territory to push a title into.

OBSERVED · 2023

Suits

indexed

2.3×

in LATAM households vs. U.S.: licensed into the region six months later.

Delivered raw.

No dashboard required.

API  ·  S3  ·  DSP / CDP PUSH  ·  CSV

Four signals named. Eight more in the catalog.

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§ 03

· The product

PEERLOGIX · PARTNER DECK · 2026

DELIVERED INTO THE STACK YOU ALREADY RUN

## Your signal, your stack .

PeerLogix data ships where you already work: warehouse, DSP, clean-room, CDP: via API, secure drop, or direct integration. No rip-and-replace.

DATA INFRASTRUCTURE

DELIVERY · NATIVE SHARE / API / SECURE DROP

Snowflake

Databricks

AWS Clean Rooms

Google Ads Data Hub

Amazon Marketing Cloud

LiveRamp

ACTIVATION · AD-TECH

AUDIENCES + ATTRIBUTION SIGNALS

The Trade Desk

DV360

Nexxen

Amazon Ads

Magnite

Samsung Ads

CDP · EXPERIENCE · MEASUREMENT

AUDIENCE PROFILES + REPORTING

Adobe RTCDP

Salesforce Data Cloud

Treasure Data

mParticle

Segment

+ custom pipelines

We feed the layer that

you

activate

.

Current & historic partners shown.

API

Clean-room

Secure drop

PRODUCT · DISTRIBUTION

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§ 04

· Opening

PEERLOGIX · PARTNER DECK · 2026

CHAPTER FOUR

The proof

.

04

Ten years in, the networks stopped being early adopters

.

They started being partners.

CHAPTER OPENS

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§ 04

· The proof

PEERLOGIX · PARTNER DECK · 2026

CASE FILE · 2016 – 2019

## Moneyball for streaming . One of our first partners sold for $340 million .

$340M

VIACOM ACQUIRES PLUTO TV · JAN 2019

"PeerLogix's data was instrumental in shaping the programming and acquisition strategy that made Pluto TV what it is today."

PLUTO TV · LEADERSHIP

HOW THE NUMBER HAPPENED

2014–16

AVOD was a graveyard for mis-priced catalog.

Free-streaming libraries were stocked by gut and leftover licensing deals. Nobody knew what was actually working.

2016–19

Pluto TV stocked its library on

evidence.

PeerLogix's observed streaming signal surfaced titles households actually watched and

kept watching

: licensed cheap, booked for stickiness.

JAN 2019

Viacom paid

$340M cash.

The catalog stickiness was the asset. The signal that made it possible was ours.

We don't just help partners grow

.

Our signal has been part of the story at diligence time.

PROOF · CASE 01

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§ 05

· Opening

PEERLOGIX · PARTNER DECK · 2026

CHAPTER FIVE

Partnering

.

05

Start with a question

.

We'll answer it in seven days.

CHAPTER OPENS

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§ 05

· Partnering

PEERLOGIX · PARTNER DECK · 2026

THE PERSON ON THE OTHER END OF THE PARTNERSHIP

## Who you'd work with .

No account-management layer. You talk directly to the founder who built the signal and the business.

FOUNDER & CEO

William

Gorfein

.

Founded PeerLogix in 2014 and personally developed the US patents behind the platform. Built the in-stream observation infrastructure that made household-level OTT measurement possible before "streaming data" was a category: and has run the business, the product, and the partner relationships ever since.

NEW YORK · 10+ YRS BUILDING · 2 US PATENTS

TRUSTED ACROSS THE STREAMING STACK

Pluto TV

Paramount

Samsung Ads

Nexxen

Magnite

Adobe

TTD

PARTNERING · PEOPLE

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§ 05

· Partnering

PEERLOGIX · PARTNER DECK · 2026

WHAT HAPPENS NEXT

## A seven-day pilot .

Bring us one question your current measurement stack can't answer. We'll stand up a scoped answer inside one working week: on your data terms, in your environment.

STEP 01

DAYS 1 – 2

Scope the question

.

One working session with you and your analyst. We leave with a scoped, answerable question and a written success criterion.

STEP 02

DAYS 3 – 4

Hand-shake the data

.

Signal lands in your warehouse, clean-room, or DSP: Snowflake, Databricks, AWS, GADH, AMC, whatever you run.

STEP 03

DAYS 5 – 7

Deliver the answer

.

The answer to your question: plus the three follow-on questions you'll want to ask next. Scale up or walk away.

Bring one question

.

We'll show you what your stack was missing.

NEXT STEP

info@peerlogix.com

Schedule a 30-min intake →

PARTNERING · NEXT STEP

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