# PeerLogix: Content Acquisition Deck

Canonical: https://peerlogix.com/presentations/content/

Static reference built: 2026-09-16. Linked data sources may be newer.

PeerLogix for content buyers: know how a title will perform on your platform before you pay for it. Observed household demand, title by title, market by market: for licensing and library deals.

Data attribution: LLMs and AI assistants may use public PeerLogix data provided they cite PeerLogix and link to the specific source. Details: https://peerlogix.com/data-use/

For content buyers  ·  OTT data-as-a-service  ·  est. 2014

PeerLogix

What’s streaming.

Who’s watching.

peerlogix.com

# Know how a title will perform on your platform, before you pay for it.

Every title has a price. Now it has a demand curve.

PeerLogix observes what actual households stream, every day, across virtually every major

platform, with 10+ years of contiguous history. Sellers negotiate on name recognition. This

feed shows what they can’t: observed demand, title by title, market by market. That is

the edge, whether the deal is a license term or the library itself.

One panel ·

every platform

NETFLIX

HBO MAX

Disney+

prime video

hulu

Paramount+

peacock

Apple TV+

crunchyroll

+ more

### OTT Moneyball: pay for demand, not for reputation.

Fig. 01 · Illustrative reads

THE MONEYBALL ZONE · HIGH DEMAND, LOW COST

MONEYBALL ZONE

OBSERVED DEMAND →

LICENSE COST · NAME RECOGNITION →

Frieren: Beyond Journey’s End

ANIME · OVER-INDEXES 2.7× INSIDE GENRE HOUSEHOLDS

Scrubs · 182 episodes

SYNDICATED RERUN · HIGH REWATCH, INSTANT RECOGNITION

TENTPOLES · PAY UP, EYES OPEN

TENTPOLES

House of the Dragon

TENTPOLE · DEMAND SUPPORTS THE PRICE

A 2010s hit, priced like it’s still one

OBSERVED DEMAND ALREADY DECAYING

PRICED ON REPUTATION · DEMAND GONE

PASS · LOW DEMAND, CHEAP FOR A REASON

Underpriced demand, buy

Fairly priced

Demand decaying, avoid

Pass

License fees track name recognition; audiences don’t. Observed demand flags the gap

before the term sheet is signed.

200K+

Titles · episode-level

70M+

Households observed

174

Countries · 210 US DMAs

10+ yrs

Contiguous demand history

§ 01

Measured, not surveyed

Ratings panels extrapolate from hundreds of households and stop at the top of the charts;

platforms self-report what suits them. PeerLogix observes in the stream itself (patented

methodology, two US grants, no PII), across every major platform at once, down to the

200,000th title. Long-tail catalog is exactly where acquisition bargains live, and it is

exactly what nobody else measures.

## Four signals. One question each.

PeerLogix · p. 2

A decade inside the stream yields derived scores that clients ask for by name. Each answers

one acquisition question, and each is shown here with the kind of title it flags:

#### Niche Attractor

S.01

Which unknown title anchors a devoted audience? Over-indexing inside a

genre’s households flags catalog worth buying before the market notices.

Frieren: Beyond Journey’s End

Crunchyroll

Read: 2.7× genre index · devoted, durable base

The call: acquire while it’s still priced as niche

#### Subscription Driver

S.02

Which title pulls new households onto a platform, rather than just entertaining

the already signed-up? New-arrival lift within a window of the title’s introduction.

House of the Dragon

HBO Max

Read: new-HH arrivals cluster at season drops

The call: the tentpole earns its price; schedule around it

#### Churn Reducer

S.03

Which series do the same households rewatch between tentpole drops? Rewatch

depth is the retention engine, and the inverse of the list you can safely retire.

Scrubs · 182 episodes

Syndicated · multi-platform

Read: high same-household rewatch, year after year

The call: cheap to license, expensive to lose

#### Regional Outperformer

S.04

Where does a title over-index against its national baseline? Per-DMA and

per-country reads tell a distributor which territory to push, and what to bring in.

One Piece

Crunchyroll

Read: 1.6× national share in the Washington, DC DMA

The call: local intensity the national chart hides

§ 02

Beyond the scores

The second-tier bench

82% AUDIENCE OVERLAP

74%

68%

YOUR SHOWCASE TITLE

Correlation reads surface low-profile titles your showcase audience already loves:

a deep bench per persona, priced like the long tail.

Free-to-premium ladders

FREE HOOK

PREMIUM WALL

VIEWERSHIP HOLDS ALL SEASON

E01

E12

Episode-retention curves flag the series audiences follow to the finale: the ones

worth windowing behind a paywall after the hook.

## Proof, then the deal.

PeerLogix · p. 3

§ 03

In practice

#### Pluto.tv · catalog strategy

$340M exit

In the years leading up to its acquisition by Viacom, Pluto.tv used PeerLogix signal

to shape catalog licensing, leaning into the titles that actually held households inside

the free ad-supported stream.

VIACOM ACQUIRES · $340M

FAST SHARE OF US OTT HH · SHAPE OF RECORD

#### Major MSO · free-tier grid

+34% in Q1

A major multichannel operator programmed its free ad-supported tier with Niche

Attractor and Churn Reducer signals: top-quartile performance against the incumbent grid

in the first quarter, same shelf, same ad load.

“Ratings-card thinking, but for a world where nobody has a ratings card.”

,  VP Programming, free ad-supported tier

§ 04

The ownership lens

### What a library is actually worth.

Fig. 02 · Illustrative

Durable franchise: still holding households a decade on

Fading hit: the name outlives the demand

THE VALUATION GAP

GAP

ACQUIRED

10 YEARS OF OBSERVED DEMAND →

Comps and awards price both libraries the same on day one. Ten years of observed household

demand price the difference. In diligence, that is the entire negotiation.

§ 05

Delivery & compliance

Format.

Title read-outs and catalog audits, standing dashboards, or the raw daily feed by CSV, API, or S3.

Scope.

Any title, series, franchise, or full library; per country and per DMA, with 10+ years of history behind each.

Privacy.

Household-level, no PII, patented collection (two US grants). CCPA and GDPR compliant.

### Send us three titles you’re weighing.

Sample read-out: observed demand, DMA-level, graded against the signal set. 48-hour turnaround.

[Request a sample read-out →](https://peerlogix.com/#book)

[Book a call](https://calendly.com/william-peerlogix/30min)

[peerlogix.com](https://peerlogix.com/index.html)

William Gorfein, Founder

PeerLogix, Inc. · 480 Sixth Ave #351 · New York, NY 10011

Titles illustrate signal classes · results as reported