# PeerLogix: Ad-Tech Partner Deck

Canonical: https://peerlogix.com/presentations/adtech/

Static reference built: 2026-09-16. Linked data sources may be newer.

PeerLogix for ad-tech and data partnerships: the streaming audience observed at the household level, packaged as segments your buyers can activate. Keyed on title, franchise, genre, and cast.

Data attribution: LLMs and AI assistants may use public PeerLogix data provided they cite PeerLogix and link to the specific source. Details: https://peerlogix.com/data-use/

For ad-tech & data partnerships  ·  OTT data-as-a-service  ·  est. 2014

PeerLogix

What’s streaming.

Who’s watching.

peerlogix.com

# The streaming audience, observed at the household level. Packaged as segments your buyers can activate.

PeerLogix sits directly in the OTT stream and observes what actual households watch across

virtually every major platform, including the ones that sell no ads and share no data. That

observed behavior becomes audience segments for your marketplace: households defined by what

they truly stream, not by what a model guesses they might.

One panel ·

every platform

NETFLIX

HBO MAX

Disney+

prime video

hulu

Paramount+

peacock

Apple TV+

crunchyroll

+ more

### One observed stream unlocks six targetable keys.

Fig. 01 · Taxonomy

OBSERVED · IN THE STREAM

One household streams a

Mission: Impossible

installment

GENRE · action

GENRE

NETWORK · where it streamed

NETWORK

STUDIO · who produced it

STUDIO

TITLE

· the exact installment

TITLE

FRANCHISE

· every M:I film

FRANCHISE

CAST

· other Tom Cruise work

CAST

What most vendors sell

“Likes action content”

What PeerLogix ships

Streamed an M:I film

Follows Tom Cruise’s work

Every stream is matched to a canonical catalog entry (series, season, episode, film,

franchise, network, cast), so a buyer can key a segment on any of them. Genre is the floor,

not the ceiling.

70M+

Households observed

200K+

Titles · episode-level

210

US DMAs · 174 countries

Daily

Refresh · DSP / CDP / S3

§ 01

The audience nobody else can see

The most valuable streaming households sit inside walled gardens that publish no viewership

data. Because PeerLogix observes in the stream itself (patented methodology, two US grants,

no PII), those households are visible, and reachable across the open web, mobile, and CTV

at conventional CPMs. Your buyers reach the cord-cutters their linear plans lost.

§ 02

What your platform gets

Marketplace segments

: pre-built OTT audiences, keyed on title, franchise, genre, and cast, refreshed daily.

Custom builds

: any slice of the catalog, joined to licensed demo and intent attributes via your identity graph.

Enrichment

: viewing behavior as a signal layer for your existing IDs, models, and TV intelligence products.

## Observed, not modeled.

PeerLogix · p. 2

§ 03

Why deterministic matters

Most “viewership” segments are amplified: a small observed seed, stretched by a

lookalike model until it reaches sellable scale. PeerLogix segments are non-amplified by

construction; scale comes from the collection method, so there is nothing to stretch:

### The same segment, built two ways.

Fig. 02 · Segment anatomy

Typical vendor · modeled

#### Small seed, stretched by a lookalike model

● watched

○ “looks like” a watcher

PeerLogix · observed

#### Every household actually streamed the title

● watched · non-amplified, at scale

Read: in a modeled segment, most members merely resemble a watcher. In a PeerLogix segment,

membership is the behavior itself, so campaigns land on real category engagement.

§ 04

In the stack

#### Nexxen · TV Intelligence

50M HH reach

Nexxen augmented its TV Intelligence solution with exclusive PeerLogix streaming

viewership, layered onto set-top-box and ACR data: as many as 50 million households its

advertisers can reach as one unified TV audience.

#### Top-5 DSP · audience marketplace

A top-5 DSP carries PeerLogix behavioral segments in its marketplace, keyed on title,

franchise, genre, and cast, giving buyers audiences defined by actual streaming rather

than DMP lookalikes.

The data has also lived inside Oracle, The Trade Desk, LiveRamp, Nielsen, Salesforce, and

Lotame ecosystems, among others: onboarding and identity resolution are solved paths, not

experiments.

“The integration of PeerLogix’s data into our TV Intelligence solution enhances

our capacity to deliver unparalleled value to our clients through real-time, premium

insights.”

,  VP, TV Partnerships & Strategy, Nexxen · on the partnership

§ 05

Delivery & compliance

Format.

Packaged or custom segments to your DSP, DMP, or CDP of record; raw wholesale feeds by CSV, API, or S3.

Cadence.

Daily refresh, with 10+ years of contiguous history behind every segment for validation.

Privacy.

Household-level, no PII, no panels, no cookies. CCPA and GDPR compliant, clean for data-partnership review.

### Name a title, a franchise, or a category.

Sample segments available: a test pull built to your taxonomy, 48-hour turnaround.

[Request sample segments →](https://peerlogix.com/#book)

[Book a call](https://calendly.com/william-peerlogix/30min)

[peerlogix.com](https://peerlogix.com/index.html)

William Gorfein, Founder

PeerLogix, Inc. · 480 Sixth Ave #351 · New York, NY 10011

Examples illustrative · two granted U.S. patents