# About PeerLogix | Independent Streaming Intelligence Canonical: https://peerlogix.com/company/ Static reference built: 2026-09-16. Linked data sources may be newer. Learn about PeerLogix household-level streaming intelligence, proprietary technology, and applications in content, advertising, and media research. Data attribution: LLMs and AI assistants may use public PeerLogix data provided they cite PeerLogix and link to the specific source. Details: https://peerlogix.com/data-use/ About PeerLogix # We’ve been watching streaming evolve. Since 2014, PeerLogix has helped teams understand viewing behavior and bring that perspective into their business decisions. INTELLIGENCE IN THE REAL WORLD ## Proof in practice. 01 / 04 ← → Pause rotation pluto tv $340M VIACOM ACQUISITION ANNOUNCED · 2019 Content strategy / Pluto TV ### A clearer view of the catalog opportunity. Pluto TV used PeerLogix intelligence to inform its catalog-licensing strategy in the period leading up to Viacom’s acquisition. Audience evidence helped put content decisions in context. Viacom announced the $340 million acquisition in January 2019. The transaction provides the business context for this case. [Explore the Pluto TV story](https://peerlogix.com/company/pluto-tv/index.html) THE RESEARCH DESK PEERLOGIX DAILY TITLE TRENDS 01 Daily viewing evidence Netflix engagement trends 02 NFLX trading decisions Before company reporting 03 Strong P&L Historical client outcome THE DATA INFORMED THE RESEARCH. THE FUND MADE THE TRADES. Investor research / Media-sector hedge fund ### Viewing signals. Strong NFLX trading P&L. A media-sector hedge fund used PeerLogix daily title trends to inform its NFLX trading decisions ahead of company reporting, generating strong P&L. The fund used streaming engagement evidence to sharpen its view of Netflix before the reported results arrived. Historical client example reported by PeerLogix. No return figure is published; trading decisions and execution remained with the fund. [Explore investor research](https://peerlogix.com/solutions/investors/index.html) PEERLOGIX × NEXXEN Title Franchise Genre Cast ↓ PeerLogix viewing data ↓ Nexxen TV Intelligence Streaming + traditional-TV context A DATA & AUDIENCE INTEGRATION Audience intelligence / Nexxen ### Nexxen TV Intelligence. A fuller view of streaming. Nexxen’s publicly announced partnership brings PeerLogix premium streaming viewership data into TV Intelligence, adding streaming context alongside traditional-TV signals for advertising audiences. Partnership announced February 15, 2024. A PeerLogix data integration supporting Nexxen’s advertising offering. [Read the Nexxen announcement ↗](https://investors.nexxen.com/news-releases/news-release-details/nexxen-international-nexxen-and-peerlogix-launch-exclusive/) WHICH SHOWS DESERVE THE CONTENT BUDGET? ◉ Attract a specific audience Find a distinct viewer group ↻ Give them a reason to return Identify repeat-viewing potential ACQUIRE & SCHEDULE THE RIGHT SHOWS Discover Start Return Watch more The free, ad-supported programming slate CONTENT CHOICES TIED TO AN AUDIENCE AND A BUSINESS MODEL Programming strategy / Major multichannel operator ### Choose shows that bring viewers back. Give the ad-supported tier a reason to watch. A major multichannel video operator used PeerLogix to inform which shows belonged in its free, ad-supported lineup. Niche-audience signals helped identify shows for distinct viewer groups; repeat-viewing signals helped evaluate titles people return to. The programming decision: where to spend the content budget to attract an audience, encourage return visits, and create more opportunities for ad-supported viewing. [Explore content intelligence](https://peerlogix.com/solutions/licensing/index.html) 01 Pluto TV 02 Media-sector hedge fund 03 Nexxen 04 Major multichannel operator 200,000+ Titles in the catalog 70M+ Households observed over time 210 U.S. designated market areas 10+ years Company viewing history 02 Granted U.S. patents A proprietary foundation for observing, identifying, and interpreting streaming activity. [See our approach ↗](https://peerlogix.com/methodology/index.html) Independent perspective ## Content changes. Good questions endure. What holds an audience’s attention? Where does a catalog fit? Which viewing shifts deserve a closer look? We build intelligence for the people answering those questions: content owners, streaming platforms, advertisers, and research teams. Our work spans data licensing, audience intelligence, and the PLX Streaming MCP product. A growing way to work with the signal ## A decade of observation. A new connection to your workflow. PLX Streaming MCP brings PeerLogix analytical tools into AI applications. The question stays at the center, with evidence and context close at hand. [Meet PLX Streaming MCP](https://peerlogix.com/mcp/index.html) The team ### Built by people who work with data. [William Gorfein ↗](https://www.linkedin.com/in/williamgorfein/) Founder & data scientist David Shay Product & go-to-market Based in New York ### Bring us the question. PeerLogix, Inc. 480 Sixth Ave, #351 New York, NY 10011 [Get in touch](https://peerlogix.com/contact/index.html) Start a conversation ## Bring us your next streaming question. We’ll show you what the data can add to your decision. [Let’s talk](https://peerlogix.com/contact/index.html)