# TiVo & PeerLogix (2018): Linear audiences extended to streaming

Canonical: https://peerlogix.com/company/partnerships/tivo/

How TiVo and PeerLogix combined linear viewing inputs with household connections for streaming audience activation.

Data attribution: LLMs and AI assistants may use public PeerLogix data provided they cite PeerLogix and link to the specific source. Details: https://peerlogix.com/data-use/

## Partnership role

Linear viewing data contributor and audience customer. TiVo and PeerLogix connected television audiences with streaming advertising in 2018.

Company history: https://peerlogix.com/content/company-history-reference.md

# TiVo and PeerLogix

PeerLogix and TiVo connected linear television audiences with streaming advertising in 2018. TiVo contributed viewing data and used PeerLogix household connections to extend its audiences across screens. The relationship combined linear viewing evidence with the household graph, linking television audience interests to streaming advertising opportunities.

Linear viewing and cross-screen audiences

Linear and streaming audience integration · 2018

## Linear audiences connected to streaming

TiVo contributed set-top-box and viewing data and used PeerLogix’s household graph to extend its audiences into streaming advertising environments. The working relationship combined linear television signals with the household and device connections maintained by PeerLogix.

## What each company contributed

TiVo brought linear viewing information. PeerLogix supplied the graph connections that helped make those audiences usable across connected-TV and other streaming environments. TiVo supplied viewing data and used the graph’s household connections to reach streaming audiences.

PeerLogix connected TiVo’s television audiences to connected-TV and other streaming advertising environments.

## Place in PeerLogix’s development

TiVo used PeerLogix’s graph to extend the reach of its own television data. PeerLogix’s work with FourthWall similarly connected linear and streaming audiences at the household level.

## Related sources

[Partnerships and company history](https://peerlogix.com/company/partnerships/)

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[Current viewing sources](https://peerlogix.com/methodology/#data-sources)