# LiveRamp & PeerLogix (2017): Streaming audiences for advertising

Canonical: https://peerlogix.com/company/partnerships/liveramp/

LiveRamp’s role in distributing PeerLogix audiences and connecting them with other data products.

Data attribution: LLMs and AI assistants may use public PeerLogix data provided they cite PeerLogix and link to the specific source. Details: https://peerlogix.com/data-use/

## Partnership role

Onboarding, identity-enabled audience combinations and distribution. PeerLogix began the relationship in September 2017 and disclosed it December 4, 2017. LiveRamp connected PeerLogix audiences with buyers using advertising platforms.

Company history: https://peerlogix.com/content/company-history-reference.md

# LiveRamp and PeerLogix

PeerLogix and LiveRamp began their audience onboarding and distribution relationship in September 2017. LiveRamp connected PeerLogix viewing audiences with advertising buyers and enabled combinations with other data products. The relationship expanded the routes through which advertisers accessed streaming audience segments for campaigns across connected advertising platforms.

Audience onboarding and distribution

Relationship began September 2017; disclosed December 4, 2017

## Bringing audiences into buying platforms

LiveRamp provided an onboarding and distribution route for PeerLogix audiences. LiveRamp delivered PeerLogix’s viewing-based audiences into advertising platforms and data marketplaces.

PeerLogix disclosed the relationship in its quarterly filing in December 2017. LiveRamp connected complementary data partners and made PeerLogix audiences accessible to buyers.

## Combining complementary data

LiveRamp’s Data Innovators program supported collaborations with AnalyticsIQ and 180byTwo. Those companies combined their attributes with PeerLogix viewing information to create joint audience products. LiveRamp supplied identity and distribution capabilities within those collaborations.

Through LiveRamp, buyers using The Trade Desk gained access to PeerLogix audiences.

## Role in the broader graph business

LiveRamp helped connect PeerLogix’s audience products to established buying workflows. PeerLogix developed and maintained its own household graph while using outside distribution channels to make its outputs available across the advertising ecosystem.

## Related sources

[March 2018 shareholder letter](https://www.newmediawire.com/news/peerlogix-issues-letter-to-shareholders-and-provides-corporate-update-4821207)

[AnalyticsIQ collaboration](https://www.newmediawire.com/news/analyticsiq-and-peerlogix-team-up-to-help-marketers-reach-audiences-with-buying-power-based-on-streaming-media-behavior-4821104)

[Partnerships and company history](https://peerlogix.com/company/partnerships/)

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[Current viewing sources](https://peerlogix.com/methodology/#data-sources)