# FourthWall Media & PeerLogix (2018): Linear and streaming viewing intelligence

Canonical: https://peerlogix.com/company/partnerships/fourthwall-media/

How FourthWall and PeerLogix combined linear and streaming viewing at the household level.

Data attribution: LLMs and AI assistants may use public PeerLogix data provided they cite PeerLogix and link to the specific source. Details: https://peerlogix.com/data-use/

## Partnership role

Dual role: contributed linear viewing data and used the combined household connections for cross-screen audiences. The joint announcement was published November 7, 2018. The combined dataset covered approximately 25 million North American homes in 2018.

Company history: https://peerlogix.com/content/company-history-reference.md

# FourthWall Media and PeerLogix

PeerLogix and FourthWall Media announced their linear and streaming audience integration in November 2018. FourthWall contributed viewing data and used the combined household connections for cross-screen audiences. The joint dataset covered approximately 25 million North American homes, bringing television viewing evidence into streaming audience planning and advertising.

Linear and streaming audience integration

Announced November 7, 2018

## A combined household view

FourthWall Media and PeerLogix announced a dataset combining linear television and streaming viewing at the household level. FourthWall contributed cable set-top-box viewing data; PeerLogix contributed streaming viewing data and household graph capabilities.

The combined dataset covered approximately 25 million North American homes in 2018.

## The working relationship

FourthWall’s linear viewing data contributed to the graph. FourthWall also used PeerLogix’s household connections to extend its linear audiences into streaming advertising environments. FourthWall supplied viewing data and used PeerLogix’s graph to activate audiences across screens.

The collaboration supported audience analysis, digital targeting and campaign measurement through FourthWall’s Reveal analytics platform and data management platforms.

## Why the relationship matters

PeerLogix connected FourthWall’s television audiences with streaming advertising opportunities. Combining linear and streaming observations also broadened the viewing context available for household analysis.

## Related sources

[Joint FourthWall and PeerLogix announcement](https://www.prnewswire.com/news-releases/peerlogix-and-fourthwall-media-partner-to-unify-linear-and-streaming-tv-audiences-300745148.html)

[Partnerships and company history](https://peerlogix.com/company/partnerships/)

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[Current viewing sources](https://peerlogix.com/methodology/#data-sources)