# Concave Brand Tracking & PeerLogix (2018): Household reach for brand measurement

Canonical: https://peerlogix.com/company/partnerships/concave-brand-tracking/

How Concave and PeerLogix combined brand-exposure analysis with streaming viewing intelligence.

Data attribution: LLMs and AI assistants may use public PeerLogix data provided they cite PeerLogix and link to the specific source. Details: https://peerlogix.com/data-use/

## Partnership role

Product-placement analysis combining Concave’s brand-exposure expertise with PeerLogix streaming audience intelligence and household graph. Announced June 19, 2018.

Company history: https://peerlogix.com/content/company-history-reference.md

# Concave Brand Tracking and PeerLogix

PeerLogix and Concave Brand Tracking announced their product-placement analysis partnership in June 2018. Concave combined its expertise in brand exposure with PeerLogix streaming audience intelligence and household graph. The relationship connected on-screen brand appearances to audience reach, giving brand teams evidence for evaluating entertainment placements.

Product placement analysis

Announced June 19, 2018

## Understanding product exposure in streaming

Concave Brand Tracking and PeerLogix collaborated to estimate additional product-placement exposure from streaming audiences. Concave analyzed brands appearing in entertainment content. PeerLogix contributed streaming viewing intelligence to help assess the audience receiving that exposure.

## How the work used PeerLogix data

Concave used PeerLogix’s combined household graph, including viewing signals and partner-contributed data.

The companies analyzed leading 2017 films to estimate the additional product-placement value delivered by streaming audiences. They announced the work in June 2018 and followed it with entertainment and product-placement rankings.

## A wider use for viewing intelligence

The collaboration extended PeerLogix’s viewing intelligence into product-placement measurement. Viewing evidence helped put the value of brands appearing within films into context, supporting discussions about content economics and exposure.

The collaboration used PeerLogix’s combined household graph to connect streaming audiences with brand exposure.

## Related sources

[Concave collaboration announcement](https://www.newmediawire.com/news/peerlogix-poised-to-become-leader-in-product-placement-valuation-and-measurement-across-over-the-top-ott-viewership-4822606)

[Partnerships and company history](https://peerlogix.com/company/partnerships/)

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[Current viewing sources](https://peerlogix.com/methodology/#data-sources)