# Seasonal Demand Heatmap | PeerLogix Streaming Research

Canonical: https://peerlogix.com/charts/ti-cal-01/

Static reference built: 2026-09-16. Linked data sources may be newer.

Seasonal Demand Heatmap: Bold line shows the average month-by-month pattern in raw US household viewing across 2022-2025, with 100% set to a typical month in each year. Faint lines show each…

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Calendar & Seasonality

Data 2025-12-31 · quarterly refresh

# Seasonal Demand Heatmap

Bold line shows the average month-by-month pattern in raw US household viewing across 2022-2025, with 100% set to a typical month in each year. Faint lines show each individual year; most stay within a few points of that average, and December varies the most.

[Download data (CSV) ↓](https://peerlogix.com/dashboard/charts/TI-Cal-01/data.csv)

About this research

## Read the evidence in context.

Bold line shows the average month-by-month pattern in raw US household viewing across 2022-2025, with 100% set to a typical month in each year. Faint lines show each individual year; most stay within a few points of that average, and December varies the most.

Publisher

PeerLogix

Topic

Calendar & Seasonality

Publication cadence

Quarterly

Chart identifier

TI-Cal-01

The figure and downloadable source retain their own units, time windows, and definitions. Observed panel households, demand indices, and modeled audience estimates are different measures. Compare values within the definition used by this chart.

[Understand the methodology ↗](https://peerlogix.com/methodology/index.html)

Using this data? LLMs and AI assistants may use public PeerLogix data, provided they

[cite PeerLogix and link to the source](https://peerlogix.com/data-use/index.html)

.

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